Former Sponsor Openly Mocks Matt DiBenedetto After Attempts of Rekindling the Partnership

Published 12/15/2021, 6:09 AM EST
FORT WORTH, TEXAS – NOVEMBER 02: Matt DiBenedetto, driver of the #95 Procore Toyota, stands on the grid during the Salute to Veterans Qualifying Day Fueled by The Texas Lottery for the Monster Energy NASCAR Cup Series AAA Texas 500 at Texas Motor Speedway in Fort Worth, Texas. (Photo by Brian Lawdermilk/Getty Images)


NASCAR driver Matt DiBenedetto, who drove for Woods Brothers Racing in 2021, is in a tough situation right now. The 30-year-old driver hasn’t found a seat for the 2022 season, neither full-time nor part-time.

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It was reported by a member of the Keen Parts, a sponsor, that someone from Benedetto’s team asked for sponsorship. The member posted this on Twitter and seemed to not only reject this proposal but openly mock the driver for this.

The tweet described how Tom Keen, the owner of Keen Parts, “got a call today from a guy working to get MattD sponsorship, wanting us to sponsor him.” This entire tweet was filled with laughing emoticons.

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Moreover, one person asked if there was a chance that Keen Parts would consider this.  The answer was, “No and hell no.”

So Matt DiBenedetto getting the Keen Parts sponsorship back is a lost cause, to say the least.

Matt DiBenedetto is looking for a seat but has special requirements

In October, SiriusXM’s Daniel Trotta reported, “Matty D told us he is getting calls from teams across all 3 series & thats been encouraging for him. Wants to find a team who will allow him to be himself n speak on issues like Religion & Patriotism that he believes strongly in.”

DiBenedetto also revealed that he has had multiple teams reaching out to him from all three tiers of NASCAR. He stated that it was encouraging but there is a partnership aspect to it as well.

As for himself and his views, he said, “I’ve been… I don’t know how to word it. I’m an ‘all-in’ very passionate personality. And there’s a lot of things that I care about in the world and I share my faith.”

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“People know that about me but I also have to tread pretty carefully in today’s day-in-age.”

DAYTONA BEACH, FLORIDA – FEBRUARY 09: Matt DiBenedetto, driver of the #21 Motorcraft/Quick Lane Ford, stands on the grid during qualifying for the NASCAR Cup Series 62nd Annual Daytona 500 at Daytona International Speedway on February 09, 2020 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)

In the last few months, Matt DiBenedetto has been shrouded in controversies and online outrage owing to his views and statements. While what he has a right to say and believe what he thinks is fair, it still has an impact on his image as a brand that is marketable.

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Marketability is one of the key priorities for sponsors, which, unfortunately, the driver is having a tough time with.

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Shaharyar

446 articles

Shaharyar is a Formula 1 & NASCAR writer at EssentiallySports. A graduate in Journalism from Amity University, he has been a passionate follower of motorsports for better part of the decade. A Max Verstappen and Ferrari supporter, he dreams of a pairing of the two in future.

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