Fresh Twist in the Tale for Will Smith-Led NASCAR Project

NASCAR captures the imagination of millions of fans across the United States, and across the globe. The fan following for the sport is in no way negligible. By that metric, the sport has been successful in catching the attention of a lot of media houses at different points in time.

Among the latest to dip their hands in this money-minting industry will be Will Smith. The award-winning actor’s own production company, Westbrook Studios, is going to invest in the planned project.

As per the latest reports from Deadline, Westbrook Studios and Will Smith will have some giants supporting them in this NASCAR-themed production as well. Among the collaborators are The Chainsmokers via their Kick The Habit Productions.

The NASCAR-themed romantic comedy feature is to be titled “Clean Air”. Multi-million dollar worth, Amazon Studios has picked it up for streaming.

The list of producers backing the movie is impressive. It includes names like Smith, Jon Mone, Heather Washington, Dan Marcus, Drew Taggart, Alex Pall, and Adam Alpert. They also have a brilliant screenplay writer on board in Alison Rose Greenberg. Greenberg wrote the screenplay for the 7 season long comedy-drama series, Younger.

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There haven’t been too many big-ticket NASCAR movies in recent years. With the growth that the sport is seeing, it could end up being a very successful venture.

What’s the story behind this new NASCAR-themed project?

A big movie production company paired with one of the biggest musical acts in the world seems like a great combination. However, none of this was a planned partnership.

It was quite serendipitous that these two companies partnered with each other. And like most things in the past couple of years, the COVID-19 pandemic was to play a major reason behind it.

Sources had told Deadline that Taggart and Pall were looking for a romantic comedy ever since the pandemic had hit. They had peered through several scripts, but nothing clicked—until this script hit the hands of Dan Marcus.

As soon as Marcus got to finish the script, the ball began rolling, and it was rolling quickly. Things progressed at warp speed from then onwards. Westbrook Studios and Smith were very impressed.

They were looking for partners and Kick The Habit seemed like a great fit. The Chainsmokers have performed in NASCAR on multiple occasions, which made them suitable partners to have.

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The movie has been in the works for over 2 years now. A date for the release might be finalized very soon.