Front Row Motorsports Driver Layne Riggs Signs a New Partnership Deal With the Infinity Communications Group

Published 01/23/2024, 1:33 PM EST

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It was just last December that Front Row Motorsports confirmed Layne Riggs driving full-time in 2024. While that was exciting news for the young driver and his fans, it has only got better for the 21-year-old. Riggs has now signed a new partnership deal with the Infinity Communications Group.

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With the 2022 NASCAR Advance Auto Parts Weekly Series national champion driving full-time in the Truck Series this year, it will be interesting to see how he fares. Moreover, with a new sponsorship deal to his name, things are certainly moving in the right direction for him.

Layne Riggs gets nine-race sponsor backing for the 2024 Truck Series season

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In his first full-time venture in the Truck Series, Layne Riggs has got the best possible start. Wireless telecom company Infinity Communication Group has shown its faith in the youngster and signed a nine-race partnership with him and Front Row Motorsports for this calendar year.

The #38 driver looked ecstatic with this new deal. Speaking about it, Riggs said in a team release, “Infinity Communications is one of my biggest supporters. Jeff (Coffey) and his team have built a company that provides the best services in getting communication restored during disasters.”

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Layne Riggs added, “The people are amazing at what they do and how quickly they can help a community affected by a disaster and I’m proud that I can represent them.” It certainly looks like a good deal for the youngster as he takes the next step forward in his promising career.

The nine races in this deal start with the race at Martinsville Speedway. It also includes the races at Texas Motor Speedway, Darlington Raceway, Charlotte Motor Speedway, World Wide Technology Raceway at Gateway, Pocono Raceway, The Milwaukee Mile, Kansas Speedway, and again at Martinsville towards the end of the season.

The deal will also see Infinity Communications debut its “Put your career in gear!” initiative. This will help NASCAR fans and first responders get to know the wireless telecom company better and also become aware of the various employment opportunities it provides.

Jeff Coffey, President and Owner of Infinity Communications looked delighted with this announcement. He said, “We are proud of Layne for his success on and off the track. He’s a great representative of our company and we look forward to watching him race for the Championship and educating fans about Infinity Communications and our services.”

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With all this support, it should boost Layne Riggs’ confidence. After all, replacing Zane Smith isn’t going to be that easy.

Riggs is wary of the massive rookie season challenge that lies ahead of him

It is a dream come true for Layne Riggs to get a full-time shot in the Truck Series this early in his career. Having replaced Zane Smith in the process, challenges and expectations are natural. Very recently, Riggs spoke to Speedsport.com as he explained his perspective on this new venture.

He said, “Coming in, being a rookie, it’s going to be really hard. I’ll be going to Daytona, Talladega and other superspeedways for the first time. He (Smith) was undefeated at the COTA road course – I’ve never even been there before.”

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Layne Riggs couldn’t have been more happy having to get the opportunity to race with Front Row Motorsports. He said, “Jumping in full-time with a championship-winning team and a team that is established in the series and expected to go win, I’m more confident than ever. I wouldn’t call it arrogance, I’d just call it confidence.”

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Surely, things are looking great for Riggs so far. Now, it is up to him and his team to get the on-track results come the 2024 campaign. Will he make it big and fill in the heavy expectations that come with filling Smith’s shoes? Well, only time can answer this question.

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Written by:

Priyank Mithani

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One take at a time

I was a little kid when Dale Earnhardt said, ?The winner ain't the one with the fastest car, it's the one who refuses to lose.? Years have passed and those words could not be more true. Having grown fond of motorsports at a young age, I?m strongly addicted to the adrenaline rush the sport offers.
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Edited by:

Abhishek Ramesh

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