Meeting Kyle Busch as a 21-year-old psychology student at Purdue, his now-wife Samantha did not know the life she would have. But she would soon realize that her very first time on the racetrack, when she got into the same car as her now-husband for three laps, would end up in a lifetime of adventures with the Richard Childress Racing driver. However, every adventure has its ups and downs. The two tied the knot in 2010 and within a couple of years, started trying for a baby. Only thing that the then-25-year-old Samantha didn’t know was that this journey wasn’t exactly easy.

Despite trying for months, all Samantha would hear her OB-GYN respond was “You’re still young. Don’t worry!” However, she was later diagnosed positive for polycystic ovary syndrome (PCOS). Afterwards, when she finally contacted a fertility clinic, the couple realized that Kyle too had male factors. Hence, going with the only option available, IVF (In-Vitro Fertilization), the two soon welcomed their son Brexton in 2015. While pregnant with Brexton, the couple started The Bundle of Joy fund as an initiative of the Kyle Busch Foundation “Because we realized firsthand the extremely high out-of-pocket costs ($20,000+) that come with IVF as many health insurance plans don’t cover it,” told Samantha. And when things seemed fine, the Buschs had another storm coming in.

In 2019, when the couple tried for another baby, having gotten a green signal from the doctors, they faced another test. Samantha had another miscarriage. In her words when talking to Haley Dillon, “It was shocking, devastating, gut-wrenching, just a moment of your life that it’s still so vividly clear to this day even though it was so many years ago.” Fast forward to 2022 and a lot of therapy sessions, they welcomed Lennix in 2022 via surrogacy. Now, channeling all the pain into purpose, the couple who had always wanted others to learn through their story, are on a mission to show how they can Fight(ing) Infertility. And they have a $2 Million worth of great news, helping one hopeful family at a time.

Kyle and Samantha Busch recently joined the cast of Today in Studio 1A to share their mission. Craig Melwin asked the couple, “Last time we saw you was 2021 and since then you’ve had some challenges since you were on the show.” Samantha responded, “We did. When we were on the show last, I was in the middle of our two-week wait. And we got pregnant and unfortunately lost what would’ve been identical twin girls to another miscarriage. But since then, via a gestational carrier, we had our daughter Lennix. And she’ll be three next month. Very blessed.”

A co-host then asked, “You guys are very well-aware of the emotional struggle infertility causes for families but there’s a huge financial burden as well which is why you started Bundle of Joy. Tell us about that how you wanna help other families going through this.”

Kyle responded, “Yeah so, obviously our son Brexton, we call him the Godfather, he’s the OG right. When we had to go through our trials and tribulations of having to go through IVF to have Brexton, we recognized not only the financial burdens of everyone that they have to go through but of course the emotional struggles that couples face as well going through that. So we started the Bundle of Joy fund for awareness as well as for fundraising. Samantha’s the head of all that. She handles all those things, so go for it.”

Samantha then added to Kyle’s words with big news, “Yeah, we’re very fortunate. Over 10 years, we’ve donated over $2 million directly to couples and have had over 100 babies born through the fund.”

The loss of the twins through miscarriage, compounded by previous IVF failures, reshaped Buschs’ lives. But it also revealed a deeper calling. While the pain was personal, the Buschs refused to let it end there. Instead, they transformed their grief into a mission to support others. The fund does more than cover costs; it restores hope and makes dreams possible again. “Infertility is literally classified as a disease, yet so many essential workers lack coverage,” Samantha recently wrote on her Instagram story to begin another chapter in the journey to help others.

Infertility affects one in five married women in the U.S. aged 15 to 49, according to the CDC. Yet, coverage remains elusive for many, especially essential workers. Kyle and Samantha Busch know that struggle. Typically, the cost of an IVF cycle ranges from $9,000 to $14,000. The actual expenses end up climbing much higher when you factor in medication, consultations, genetic testing, and multiple rounds often required for success. This pinches community workers, who often have limited financial wiggle room. For example, the average U.S. military police salary is just $49,206, and starting teachers earn below $50,000. And that’s why, the BOJ is expanding its outreach.

“We’ve picked up a clinic near a military base,” Samantha explained. There, they discovered many service members lacked basic fertility coverage. Long deployments and high costs (upwards of $20,000 per cycle) keep family dreams out of reach. Now, many of their recipients are nurses, police officers, teachers, and military families. The Buschs see this as more than charity.

It’s a long-overdue support system for those who give everything to protect the nation. “Not for a guarantee, but for a chance to try,” Samantha emphasized. Their campaign brings more than money—it brings dignity and a shot at parenthood. And for many, that’s life-changing, at times, that’s the last option. One grant at a time, they’re helping America build families. Interestingly, they are not alone in this mission.

Beyond Samantha and Kyle Busch: NASCAR couples driving change

Samantha and Kyle Busch aren’t the only ones turning personal pain into purpose. Across NASCAR, other couples are stepping into the spotlight not just for podium finishes, but for the causes they champion off the track. Whether it’s health, education, or social equity, these duos are proving that compassion and advocacy can run just as deep as competitive drive.

In 1992, Ray Evernham, Jeff Gordon’s crew chief, was devastated. His son was diagnosed with leukemia. This sparked an idea in Gordon to dedicate his life to supporting pediatric cancer research and treatment, leading him to establish the Jeff Gordon Children’s Foundation.“It’s almost hard to believe that in the span of my lifetime, ALL [acute lymphocytic leukemia] was once considered practically incurable, and now nearly 90% of children with the disease survive. Now we need to see the same success for AML,” Gordon said, highlighting his commitment.

Ty Majeski and his wife, Ali VanderLoop, launched the #AcceleratingLupusResearch campaign after lupus affected their family. Their initiative raises awareness and funds for lupus research, with the eventual goal of finding a cure for the disease. They are leveraging Majeski’s platform to drive donations and support for those living with the disease.

Tony Stewart and Leah Pruett have recently pledged $2.25 million to Novant Health, funding a new pediatric care unit in Charlotte. Their donation will help build a six-bed facility designed to bridge the gap between intensive and general care, providing critical medical support to over 2,100 children annually.

Jimmie and Chandra Johnson’s foundation focuses on children, families, and education. To date, it has over $6 million in contributions supporting K-12 public schools and community programs. Joey and Brittany Logano’s foundation has invested more than $5 million in organizations that help children and young adults, impacting over 250,000 lives.

These stories underscore a powerful truth. NASCAR families aren’t just building legacies on the track, but also in their communities. Their philanthropic work reveals a shared commitment to making a real difference, often born from deeply personal experiences. From health care to education, they’re not just racing for trophies. In fact, they’re racing for change, one cause, one family, and one life at a time.