When NASCAR inked its massive $7.7 billion media rights deal set to kick off fully in 2025, fans expected big things. Especially with streaming giants like Amazon Prime entering the scene. After all, this isn’t just about TV anymore; it’s about experience, access, and quality. And for a few weeks, Amazon absolutely delivered. From slick camera work to clean graphics and seamless storytelling, the production raised the bar.

But then TNT took over. And fans felt the difference instantly. Same broadcast booth, totally different vibe. It didn’t take long for NASCAR on X to light up, with fans and media alike pointing out the drop in polish and pace. So, it begs the question: are we just spoiled by Amazon, or is TNT dropping the ball? Let’s break it down.

TNT struggles to keep pace in NASCAR’s new broadcast era

Well, it is no secret that Amazon Prime Video’s debut as a NASCAR broadcaster in 2025 quickly set a new standard for race coverage. Prime aired five Cup Series races, including marquee events like the Coca-Cola 600 and NASCAR’s international race in Mexico City. Fans and critics praised the broadcast for its state-of-the-art production, crisp camera work, immersive audio, and polished graphics.

Plus, the platform’s pre- and post-race coverage was extensive. Add to that features like real-time stats overlays and interactive viewing options, which brought fans closer to the action than ever before. Social media sentiment was overwhelmingly positive, with many calling it the best NASCAR coverage in years.

Then, TNT Sports took over for its five-race stretch. They started in Atlanta and recently broadcast the pivotal Sonoma road course event. Right from the first race, fans noted a lack of innovation, with dated graphics, less dynamic camera angles, and full-screen commercials disrupting the race experience. Audio mixing and pit strategy breakdowns also fell short of expectations, and some technical glitches marred the telecast.

One particularly glaring issue came after the Sonoma race. As you may have experienced, the post-race interviews and highlight packages were delayed for hours. Naturally, this frustrated fans who are now used to immediate (and high-quality) content from Prime. This sluggish turnaround became a focal point for criticism, especially as fans increasingly expect on-demand access to race-day moments. Long before and after the race is over.

The stark contrast between Amazon Prime and TNT broadcasts has fueled debate about what NASCAR fans should expect from their media partners. With NASCAR’s deal aiming to deliver cutting-edge coverage, Amazon has raised the bar for innovation and fan engagement. The question now is whether all networks can keep pace? Or do they risk being left behind as fan expectations continue to evolve?

USA Network and NBC have their work cut out

With Amazon Prime and TNT (almost) having completed their 2025 NASCAR Cup Series broadcast stints, the baton now passes to USA Network and NBC for the most crucial stretch of the season. USA Network kicks off its coverage at Iowa Speedway on August 3. They, then, handle a packed schedule featuring Watkins Glen, Richmond, Daytona, and a significant portion of the playoffs. This includes six of the first seven postseason races.

NBC then takes over for the high-stakes final rounds, broadcasting marquee events at Talladega, Martinsville, and the season finale at Phoenix Raceway. Naturally, the expectations are sky-high. Fans have already seen the best of what modern sports broadcasting can offer. They have Amazon Prime’s innovative features and TNT’s struggles fresh in memory.

USA Network and NBC must now deliver seamless production, timely interviews, and in-depth analysis. The pressure is amplified by the fact that NBC will be responsible for the championship-deciding moments. Here, any technical misstep or delay can overshadow the on-track drama. Something that the fans definitely won’t want!

NBC and USA have a history of strong NASCAR coverage. Fans will be watching closely to see if they can match Amazon’s polished presentation and avoid the pitfalls that plagued TNT. With the playoff battles intensifying and storylines reaching their peak, the networks’ ability to provide immediate, high-quality coverage will be under the microscope.

As the media deal enters its most pivotal phase, the question remains. Can USA Network and NBC rise to the occasion and meet the elevated expectations of NASCAR’s loyal fan base? Or will viewers be left longing for the innovation and polish Amazon brought to the table? Let us know your thoughts in the comments!