Have 23XI Racing Confirmed Yet Another New Sponsor for the 2022 NASCAR Cup Season?

Published 12/12/2021, 5:56 AM EST
Feb 11, 2021; Daytona Beach, FL, USA; NASCAR Cup Series driver Bubba Wallace (23) leads the field during the Bluegreen Vacations Duel 2 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports | Courtesy: Reuters


The 23XI Racing team is currently hard at work preparing for the new season. This includes on the track and away from it. Recently, the team posted some cryptic content on social media about a cereal brand called Wheaties. Suffice to say, it does not take much to conclude that Wheaties is joining the team as a sponsor.

ADVERTISEMENT

Article continues below this ad

Whether the brand name will appear on one car or both, is anybody’s guess. As of now, there has been no formal announcement about any deal. However, given the big hints dropped on social media, Wheaties could definitely be on board. This isn’t the first time the cereal brand has sponsored a NASCAR team. Back in 1997, the brand sponsored Dale Earnhardt’s #3 Richard Childress Racing car.

 

View this post on Instagram

 

A post shared by Wheaties (@wheatiescereal)

ADVERTISEMENT

Article continues below this ad

In the outfit’s debut season, Bubba Wallace delivered some decent performances. This includes a shock maiden win at the Talladega Superspeedway, Wallace’s home turf. Naturally, this would have been a big boost to team morale and spurred them on to achieve more success.

ADVERTISEMENT

Article continues below this ad

How will 23XI Racing perform in 2022?

This year, the team is fielding two cars, with 2004 Cup Series champion Kurt Busch in the other machine. Busch’s experience will definitely be a godsend for 23XI Racing and Bubba Wallace. This is because he will be able to contribute to developing the car. At the same time, Wallace can learn a lot from the veteran driver.

Feb 21, 2021; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) and NASCAR Cup Series driver Daniel Suarez (99) during the O’Reilly Auto Parts 253 at Daytona International Speedway. Mandatory Credit: Jasen Vinlove-USA TODAY Sports|Courtesy: Reuters

With the Next Gen cars in play, nobody knows whether the grid will shake itself up or retain the status quo. If the two of them put their heads together, they could try to be the first ones to tame them. However, the likes of Hendrick Motorsports, Joe Gibbs Racing, Team Penske, and Stewart-Haas have been at the top for a while. So it will be difficult to try and topple them from their perches.

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

Here’s Why Bubba Wallace Gives the Likes of Kyle Busch & Martin Truex Jr the Finger at NASCAR Races

about 2 months ago

Enjoyed reading this article? Download our exclusive app to get 24x7 coverage, latest memes and social media banter. Click here to download.

SHARE THIS ARTICLE :

ADVERTISEMENT

Dhruv George

12555 articles

Dhruv George is a senior Motorsports author for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

ADVERTISEMENT

ADVERTISEMENT