Towards the end of last year, the Race Team Alliance, or RTA, made their demands and the state of their demands with NASCAR over a new revenue deal public. This was a move that not only opened up the unfair terms against which all Cup teams were demanding a fair agreement, but it also brought the conflict to a public stage.

Perhaps it is those reasons which led to a letter getting sent by RTA to NASCAR earlier this month centered around Permanent Charters, which was obtained by Associated Press. 

RTA uses “France/Kennedy family” example to urge NASCAR to make charters permanent

In this letter, the teams are demanding the charter system be made permanent as under the current model, it will expire at the end of the coming season with an option to renew them.

“In order to continue to invest in our Teams and the sport as a whole, we need to build long term value in our Charter ownership that is stable, predictable, and permanent,” part of the letter read.

However, there was one part in the letter which perhaps pointed towards an analogy of “familial ownership” of NASCAR and how the charter owners want the same.

“Just as you have expressed a desire to pass along ownership of a strong and robust property to the next generation of the France/Kennedy family, we seek to do the same thing with our families.

“The existence of Permanent Charters provides enormous incentives for each of us to invest in the sport and should bring the Teams and NASCAR into better economic alignment going forward,” the letter read.

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Denny Hamlin on the consequences of not making charters permanent

In an episode of his podcast show in April, Denny Hamlin opened up on the need for permanent charters. He argued that if NASCAR didn’t make the charters permanent, it will lead to “no one from the outside” investing in the sport.

Taking the example of investor Mark Cuban, he said, “If you have let’s just say Mark Cuban wanted to invest in NASCAR. He would say, ‘So let me get this straight. I got to spend tens of millions on a franchise that can be taken away from at any moment. 

“That’s just stupid.”

With that said, what’s your take on this whole subject?

Let us know in the comments below.

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