Ever since Hendrick Motorsports announced its five-year partnership with the global sportswear sensation Castore England, the NASCAR community has been bustling with excitement over the release of some exciting merchandise!

With the exhilarating partnership on the horizon in 2024, the newly launched Castore products are already open for pre-order exclusively through the Hendrick Motorsports online store. Fans looking for the perfect NASCAR present to kick off the 2024 season can also expect some beautifully designed replica kits to hit the shelves at the team’s brick-and-mortar store!

First look at the Hendrick Motorsports replica kits!

Taking to Twitter, Adam Stern from the Sports Business Journal shared what the replica kits would look like. The products will reportedly be available at the Hendrick Motorsports team headquarters at Concord, North Carolina and on the trackside. Featuring both red and blue jerseys, the kits will consist of a polo neck design with the Castore logo over the right shoulder. The Valvoline logo will front and center on the red piece. On the other hand, the blue-colored one features the Hendrickcars.com logo in bold letters. The “soft-fabric replica kits” will also feature a checkered flag pattern, adding some spice to the mix.

As revealed in the tweet, the kits are to be priced at $81.95! Notably, the price received some negative criticism from fans who felt it was unreasonably high for a collared Jersey. Castore’s first deal in NASCAR is also its biggest till date in North America and will kick off with a debut at the Clash during The L.A. Coliseum exhibition race in Los Angeles.

Reflecting on the newfound partnership, Hendrick Motorsports vice-chairman, Jeff Gordon, felt that Castore’s commitment to ‘elite quality’ and their use of advanced engineering creates a common ground of organizational goals for the two giant brands. In a press release, he shared, “As Hendrick Motorsports enters our 40th anniversary season, we look forward to working with Castore to elevate the look and performance of our track apparel and the sportswear used by our pit crews. Our fans have been asking for official team kits, and we’re excited to offer them for the very first time.”

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Whilst the Hendrick Motorsports family is looking forward to sharing the team colors with its beloved community, the journey into NASCAR for Castore has been leapfrogged by their involvement with one of the sport’s most popular teams.

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Castore’s involvement with NASCAR marks a significant step in the sport’s bid to increase its connection with its fanbase. When Castore was looking to enter the world of NASCAR, Hendrick Motorsports set a precedent for the type of team they wanted to collaborate with. Tom Beahon, the co-founder of Castore, reflected on Hendrick Motorsports’ ability to match the brand’s desires to perform at the highest level with consistency.

Beahon said, “Castore is developing an ever-growing presence within motorsport, partnering with some of the high-profile teams across the world. We are incredibly proud to partner with another hugely successful team and our first in NASCAR. Hendrick Motorsports has an outstanding history within an extremely competitive sport, and we’re looking forward to playing a part in the brand’s next chapter.”

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It’s safe to say that the NASCAR community can expect the Hendrick Motorsports and Castore collaboration to reap benefits in the form of some exciting merch releases!