Hendrick Motorsports VP Jeff Gordon’s Wish Comes True Amidst TikTok Launch in Chase Elliott’s Hometown

Published 03/25/2022, 5:15 AM EDT
DARLINGTON, SC – SEPTEMBER 01: Former NASCAR champion Jeff Gordon prior to the running of the 70th annual Bojangles Southern 500 on September 1, 2019 at Darlington Raceway in Darlington, South Carolina (Photo by Jeff Robinson/Icon Sportswire via Getty Images)

A few weeks ago, Jeff Gordon, the Vice President of Hendrick Motorsports, suggested his openness to things like TikTok and other avenues to have a better reach, to stay at “an elite level.” The former Hendrick was of course, talking about his own team in this context.

But it seems like the marketing team at NASCAR were keenly listening to the Hendrick VP considering their recent decision.

This is because NASCAR announced its own TikTok channel. And the first episode is about the Atlanta weekend, the home turf of Hendrick driver Chase Elliott, who is also leading the points after five races in the season.

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Jeff Gordon wants his drivers to push the envelope, just as he did

The four-time NASCAR Cup champion was truly one of those icons of the sport who introduced stock car racing to a whole new generation of fans, particularly in the United States.

His rainbow DuPont paint scheme, his appearances in the pop culture, resulted in an influx of a younger generation of fans.

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6 Feb 1999: A portrait of Jeff Gordon #24 taken as he poses before the pole qualifying heat during the Daytona 500 Speedweek at the Daytona International Speedway in Daytona, Florida. Mandatory Credit: Jamie Squire /Allsport

And now that he is graduated from being a driver to the Vice President of Hendrick Motorsports,  Jeff Gordon wants his drivers to follow in his footsteps, to help themselves, their team, and, as he did, the sport.

“I want our drivers to be organic and don’t want them to be anyone they’re not, but whatever you’re comfortable with, I want to see you go just outside that comfort zone,” Gordon said in an interview with Sports Business Journal.

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“If you’re willing to put yourself in places people don’t expect you and you want to be there — the traditional sporting events and country music concerts are great, but let’s take that a step further — that’s what I’m trying to encourage our guys to do. I didn’t want to host ‘Saturday Night Live’ [at first] — I was scared to death.”

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Shaharyar Khan Chauhan

1280 articles

Shaharyar is an F1 & NASCAR writer at EssentiallySports. A graduate in Journalism from Amity University, he has been a passionate follower of motorsports for a better part of the decade. A Max Verstappen and Ferrari supporter, he dreams of a pairing of the two in future.

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