Here’s All You Need to Know About Kevin Harvick’s Subway Deal: Value & Other Details

Published 01/04/2022, 12:52 AM EST
Sep 26, 2021; Las Vegas, Nevada, USA; NASCAR Cup Series driver Kevin Harvick (4) during the South Point 400 at Las Vegas Motor Speedway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports


Sometime last year, fast-food giant Subway struck a deal with Stewart-Haas Racing. It became the primary partner of the #4 Ford of Kevin Harvick. The partnership took effect around mid-September during the Cup Series race at the Bristol Motor Speedway.

ADVERTISEMENT

Article continues below this ad

Admittedly, not much is known about the details of the deal. However, it is quite possible that the deal is close to what Chase Elliott is receiving from Hooters. Reports suggested that the 2020 Cup Series champion could earn anything between $400,000 to $600,000. Given that Harvick himself is a champion, he could also be expected to have similar royalties befitting a driver of such caliber.

 

ADVERTISEMENT

Article continues below this ad

AVONDALE, AZ – MARCH 09: Kevin Harvick, driver of the #4 Jimmy John’s Ford, stands in the garage area during practice for the Monster Energy NASCAR Cup Series TicketGuardian 500 at ISM Raceway on March 9, 2019 in Avondale, Arizona. (Photo by Daniel Shirey/Getty Images)

It is also worth mentioning that the Stewart-Haas Racing and Subway deal will run across multiple seasons. The initial phase of the contract saw the brand partner the team for five races in 2021. However, it may make more appearances on the track in the coming season.

What next for Kevin Harvick and Stewart-Haas Racing?

ADVERTISEMENT

Article continues below this ad

Admittedly, the 2021 season was a disappointing campaign for Harvick. In fact, he failed to register a single win all year, and the only SHR win came from Aric Almirola. This is a far cry from the 2020 season where he recorded nine wins during the course of the season. Naturally, the #4 driver is seeking redemption for his poor run.

Sep 26, 2021; Las Vegas, Nevada, USA; NASCAR Cup Series driver Kevin Harvick (4) during the South Point 400 at Las Vegas Motor Speedway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Sure enough, the advent of the Gen 7 cars will provide the perfect opportunity for him to make up for it. This is because everyone is still learning about the new cars. So if Harvick can get to grips quicker than anyone else, he will hold an advantage over all of his rivals. This would go a long way into helping him clinch his second Cup Series title after his triumph in 2014.

ADVERTISEMENT

Article continues below this ad

The big question is, can he and Stewart-Haas Racing do it? Or will some other team get there first?

DIVE DEEPER

Hooters Offer a Blockbuster Deal After Chase Elliott Bags the Most Popular Driver Award

about 2 months ago

Enjoyed reading this article? Download our exclusive app to get 24x7 coverage, latest memes and social media banter. Click here to download.

SHARE THIS ARTICLE :

ADVERTISEMENT

Dhruv George

12527 articles

Dhruv George is a senior Motorsports author for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

ADVERTISEMENT

ADVERTISEMENT