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Back in 2020, the reveal of the 23XI Racing team came with a lot of attraction and buzz around it. Considering superstars Denny Hamlin and Michael Jordan are part of the ownership group, expectations were always going to be high.

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On paper, the NBA legend will take over majority team owner duties, with Hamlin in a minor owner role advising the direction of the outfit. Together, the idea is to elevate the 23XI Racing brand in the Cup Series in the shortest span of time possible.

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In a recent press conference, Hamlin got to talking about his interactions with Jordan. He revealed that Jordan’s group has given ‘lot of autonomy’ to his team to make the important racing decisions.

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Denny Hamlin is regularly speaking to Michael Jordan

Hamlin stated, “I would say that, you know, we’ve talked more in the last couple of weeks. But, you know he’s just excited.”

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A few weeks back, the reigning Daytona 500 winner had made a trip to 23XI Racing’s team workshop site to check on the car’s progress. We now also know that the No.23 Toyota Camry is ready and set to make an appearance in the ‘Great American Race’.

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“But the involvement on the race team, he’s got a great team of people that I work with. And really gives us a lot of autonomy to make sure that we’re doing stuff the way that we see fit. So, it’s working well,” concluded Hamlin.

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Bubba Wallace and Hamlin will go head-to-head in the Daytona 500

The race will be interesting for the Joe Gibbs Racing driver for a couple of reasons. One, he will bid to win three consecutive Daytona 500 crowns, and two, he will witness his own team’s car in action on the track for the first time.

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That said, Hamlin’s attention will be invested on strategizing to win the Daytona 500 yet again. Following a failure at the last hurdle in 2020, he will be desperate to make a statement as a genuine title contender this year.

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But at the same time, he would also take pride in any good results that 23XI Racing also achieves. Overall, as the season gets underway soon, both entities will head into the new campaign with hope and optimism.

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MORE – Bubba Wallace Believes 23XI Racing Could be His ‘One and Last’ Shot to Prove Himself in NASCAR

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Bhargav Gopal

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Hailing from Bengaluru, Bhargav is a Marketing and Ops Executive at EssentiallySports. A former F1 and NASCAR author, he is a huge fan of Max Verstappen and Red Bull Racing. Bhargav also has an MBA in Sports Management from the Symbiosis School of Sports Sciences, Pune. He is quite a genius in his field, having won the All-India Marketing Case Study Competition conducted by SRCC in 2015. Bhargav also loves to combine his love for marketing and sports by taking part in competitions like Knockout: Sports Marketing Case Study by IIM Ahmedabad. When not engrossed in sports, he likes to play the keyboard and watch some of his favorite sitcoms.

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