Gearing up for his 16th season is 2-time Cup Series champion and Team Penske ace, Joey Logano. But it looks like, despite the heartbreak of the reigning champion crashing out in the very first eliminator, the NASCAR silly season has got the #22 driver a new sponsor for his 2024 campaign.

With Kevin Harvick bidding farewell to the sport, his former NASCAR sponsor, Hunt Brother Pizza, is taking their sponsorship to the Penske camp.

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Joey Logano & Team Penske get a new sponsor while SHR loses theirs

The 2023 season was indeed tough luck for Logano, who looked to defend his crown but got brutally ousted in the first eliminator at Bristol along with outgoing veteran Kevin Harvick. But as the NASCAR silly season changes gears with major money deals going about in the promotion, Logano has a major sponsor siding with him.

Hunt Brothers Pizza will also be an associate sponsor of defending NASCAR Cup Series Champion Ryan Blaney’s No. 12 Ford Mustang for the 2024 season. The convenience store Pizza brand has been the side of Harvick and his #4 team, serving as the primary sponsor for 5 races in the 2023 season.

Team Penske’s new sponsor and why they matter

It’s safe to say that after Harvick’s farewell from the sport, Hunt Brothers Pizza was on the move, looking for a new partner to team up. The brand’s new partnership with Team Penske signifies Hunt Brothers Pizza’s commitment to the promotion and the team, aiming to engage fans and provide more marketing value.

Reacting to the massive update, as per Motorsports. com Logano said, “We’re excited and honored to bring Hunt Brothers Pizza on board next season. Their commitment to excellence both on the track and in the marketplace – in addition to their longstanding support of motorsports – makes Hunt Brothers Pizza a perfect fit at Team Penske. I look forward to racing the No. 22 Hunt Brothers Pizza Ford Mustang in 2024 and we hope to see those popular red and green colors in Victory Lane next season.”

Founded in 1991, Hunt Brothers Pizza has over 9,000 stores across 32 states in the country, and having such a brand behind your back certainly is a big thing especially when you are Joey Logano, looking to conquer the title in 2024.