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Trackhouse Racing recently created a bit of a storm in the NASCAR community by bringing aboard Pitbull in an ownership role. Daniel Suarez will drive the No.99 Chevrolet Camaro for the newly formed team.

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Team founder Justin Marks got talking about how there is an alignment between his team and Pitbull’s stories. Delving across various aspects, he emphasized inspiring and resonating with people through their stories.

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He stated, “I think a big part of it is the fact that we both have aligned passions and missions. One of the core components of Trackhouse is trying to find a way to make an impact in America’s minority youth communities.

Turning impossible into possible, said Trackhouse Racing founder Marks

“We want to cultivate great stories that inspire people, I mean we’re storytellers right. That’s evidenced by the fact that we’re turning impossible into possible.”

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The North Carolina-based team has expressed its intention to become a platform to promote ‘STEM’ education. Hence, through stories of entities such as Suarez and Pitbull, Marks believes that Trackhouse Racing will look to motivate the masses.

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Marks continued, “I mean look, we have a driver who moved to America, whose dream it was to be a NASCAR driver in a sport where there’d never been a Latino champion ever. And he did it.”

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“Then you’ve got Armando, who grew up from humble beginnings in Miami. Who wanted to be a global icon and transcend his community. And take his message to the world and against great odds, he did that.”

The team will make its formal debut in the 2021 NASCAR Cup Series season

“And that’s just kind of who we are and the story that we’re trying to tell. I think because it resonates so deeply with all of us, it’s gonna be different than I think what you’ve seen in the past,” concluded Marks.

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With a talented driver in Suarez, Trackhouse will look to make an impact competing against the best in the field. After a decent stint with Gaunt Brothers Racing, he has high hopes for himself from the 2021 season.

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Therefore, Trackhouse Racing is aiming at a much bigger objective here, one that goes beyond just racing achievements. As a result, through NASCAR, they will hope to get a step closer towards achieving that.

MORE – “I’ll Teach Him About NASCAR” – Daniel Suarez Excited to Work With Superstar Pitbull at Trackhouse Racing

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Bhargav Gopal

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Hailing from Bengaluru, Bhargav is a Marketing and Ops Executive at EssentiallySports. A former F1 and NASCAR author, he is a huge fan of Max Verstappen and Red Bull Racing. Bhargav also has an MBA in Sports Management from the Symbiosis School of Sports Sciences, Pune. He is quite a genius in his field, having won the All-India Marketing Case Study Competition conducted by SRCC in 2015. Bhargav also loves to combine his love for marketing and sports by taking part in competitions like Knockout: Sports Marketing Case Study by IIM Ahmedabad. When not engrossed in sports, he likes to play the keyboard and watch some of his favorite sitcoms.

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