Justin Marks-Pitbull Owned Trackhouse Racing Looking to Extend Its Branches After Solidifying Its Roots in NASCAR

For ages, there’s been a pretty famous and frankly, annoying criticism of NASCAR: running in circles. Of course, this is far from the truth. The sport is more than just racecars running in circles for hours on end.

But if this is taken out of this context, the literal one, and put into a figurative context, that of the sport being run and controlled by a handful of players, the powerful teams, there could be some room for a valid argument there.

Whichever side of this argument is true, it’s no doubt that Justin Marks is out here to disrupt the norm, the circles with the Trackhouse Racing Team.

Marks’ team, which he co-owns with international pop music icon Pitbull, was truly one of the biggest stories of the 2022 season.

The team which built open the now departed Chip Ganassi Racing not only competed in the top five almost every week, but they truly challenged the Joe Gibbs and the Hendricks of the sport, along with their marketing success, thanks to things like the PROJECT91 Program.

But going forward, Trackhouse is looking to expand its brand even more.

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Trackhouse Racing ready to stretch its brand in NASCAR

Justin Marks’ team recently announced the Trackhouse360 division of the Trackhouse Entertainment Group. It’s worth mentioning that the Cup Series team owned by Marks and Pitbull is only a part of the bigger Trackhouse Group.

And now that this part of the Group is solidified, they are aiming to extend their arms.

“Now that we have established a competitive racing team, it’s time to take the next step in building a business that educates, entertains, and inspires millions of Americans through compelling storytelling and experiences,” Marks said about the formation of Trackhouse360. 

Surely, in 2023, Trackhouse will look to start from where they left off, fighting for the checkered flag and the championships. They established themselves to be a competitive threat to the bigger teams.

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But is it possible for them to now challenge the giants in terms of their media presence and marketing?