Kyle Larson isn’t one to cry over spilled milk! The undeniably talented driver is already up and running toward his new venture despite having missed on clinching his second Championship win alongside his top-notch pit crew! #5 has turned his attention to dirt track racing and his High Limit Sprint Car Series. Following the Martinsville race, he hinted to the media about the 2024 schedule for the series, with full scoop on his plans to grow the series coming out on November 7.

Moreover, in a recent video, Larson opened up about the driving force behind his deep-seated passion for dirt races and how this passion fueled his decision to push forward with the series.

Kyle Larson’s passion for dirt car racing goes beyond his racing pedigree

Kyle Larson’s affinity for dirt car racing isn’t just rooted in his past experiences on the track; there’s a lot more beneath the surface. Recently, Larson and his partner Brad Sweet revealed an ambitious expansion for their High Limit Sprint Car Series. They’re seemingly planning on ramping up the series to 50 races, with the prize money soaring to a whopping $5 million. But the inspiration behind this venture, as Larson explains, is about more than just the thrill of the race. It’s a dream to uplift grassroots, sprint car drivers across the nation and to improve their lives.

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Larson’s drive to enhance the world of dirt track racing springs from a desire to see younger drivers and racers enjoy a more prosperous career. “My passion for dirt track racing and just wanting these teens and drivers to make an even more comfortable living than what they can right now. And I want to grow it, really. My eyes got kind of open to trying to grow our sport once I got into the late models and seeing, you know, kind of how much money they race for. I was like why can’t we try and do something similar with the midweek series to give these teens and drivers and fans more opportunity to go to a racetrack and then you obviously scrub from there to your national series.”

For many aspiring racers who can’t afford to compete in the bigger series, Larson’s efforts are nothing short of a godsend. To further boost driver participation, High Limit Racing plans to dish out a $1 million point fund, with the champion team and driver bagging $250,000. Continuing the success of its 2023 season, the series might also feature a Midweek Money Series within the national tour, offering an additional $100,000 point fund.

Furthermore, in the latest development, FloSports has taken an equity stake in the series and will stream the races on FloRacing, broadening the reach and impact of Larson’s vision for the world of dirt car racing.

High Limit Sprint Car Series teams up with FloSports

Kyle Larson’s latest venture in the world of dirt racing recently got a much needed push! According to the latest update, the High Limit Sprint Car Series’ tie-up with FloSports will see the subscription based streaming service churning out exclusive and original content for FloRacing. This content will run the gamut from bite-sized social media snippets to deeper dives into the lives of drivers and unfolding narratives of the season.

As per forbes.com, Kyle Larson, speaking about this collaboration, said, “Not only are we going to continue to run tight, highly entertaining races for the fans, but we’re going to do it while raising purses and making the sport more financially viable for drivers and teams. On top of that, the partnership with FloSports will bring more eyeballs to our events and grow the sport overall. I can’t think of a much better situation for all involved.”

While Larson is fueled by a desire to make a difference in the sport, he was quick to tip his hat to another racing icon, Tony Stewart. Larson credits NASCAR’s storied driver as his source of inspiration, acknowledging Stewart’s significant contributions to the racing world.

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