NASCAR has been navigating through some choppy waters lately, seeing some of the steepest drops in viewership among the big players in American sports. To steer the ship back on course, the key seems to lie in drawing the motorsport enthusiasts back into the fold. And how do they reel them in? Through savvy marketing, which is the route most teams, including Stewart-Haas Racing, are currently cruising down. Especially now, with Kevin Harvick having hung up his helmet, they’ve got their work cut out for them in keeping the spotlight shining bright.

Pursuing the same, just recently, Stewart-Haas Racing made a smart play on their Instagram. They put up a story that’s essentially a beacon for fans to swing by their merchandise website. Why the sudden nudge? Well, they’ve got an end-of-season sale going on, and it’s packed with some pretty sweet deals. It’s a classic move – when you want to grab attention, offer a bargain they can’t refuse!

For any NASCAR enthusiast, the Stewart-Haas Racing website is like a treasure trove

Just like followers of any sport, NASCAR fans are always on the hunt for gear to show their allegiance. Whether it’s donning T-shirts and caps emblazoned with their favorite driver’s name and car number at the track, or even just lounging at home watching the races, fan gear is a must. And Stewart-Haas Racing has got them covered.

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Their merchandise runs the gamut, from a humble pencil costing just 30 cents to the more lavish item like Kevin Harvick’s 2023 Busch Light diecast, tagged at $116. Plus, they’ve sweetened the deal with a recent story update – a tempting 30% off sale on their website, but you’ve got to hurry; it wraps up on November 26.

As Kevin Harvick gears up for a much-anticipated reunion with NASCAR at Fox Sports, it’s the perfect opportunity for fans loyal to Tony Stewart or Harvick himself to grab a T-shirt in support. Whereas for the die-hard NASCAR fans, those who cherish the thought of having a mini replica of their idol’s car, the Stewart-Haas Racing website is like a treasure chest. Whether you’re hunting for a 1:24 or 1:64 scale model of those legendary stock cars, SHR has got it all. So, for those NASCAR enthusiasts looking to bring a piece of the track’s thrill into their homes, a quick virtual detour to their website is all it takes to explore these gems.

Kevin Harvick is preparing for a grand homecoming with SHR

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With the 2023 season in the rearview mirror, a significant chunk of the Stewart-Haas Racing team from the 2017-2020 NASCAR Cup Series era has shifted lanes to broadcasting with Fox Sports. This lineup includes Clint Bowyer, another SHR veteran, who traded in his racing suit for a spot behind the microphone.

The broadcasting landscape witnessed a shake-up when Jeff Gordon departed to take on his new role at Hendrick Motorsports. This left Fox in a game of musical chairs with their commentators, opting for a revolving door of guest analysts rather than the duo format they had previously. This strategy introduced a diverse range of voices over 2022 and 2023, with the likes of Tony Stewart, Matt Kenseth, Danica Patrick, and even NBC’s Dale Earnhardt Jr stepping in for cameos. But now, with Harvick joining as a full-time analyst, the booth is back to a three-person team.

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Yet, Fox is keeping the door ajar for unexpected guests in their 2024 NASCAR Cup Series broadcasts. Amidst all this buzz, showing up in a Stewart-Haas Racing jersey might just be the ultimate way for fans to immerse themselves in the race day experience and flaunt their team pride.