“Like to Keep Things Real” – Bubba Wallace Excited for Netflix Docu-Series on Debut NASCAR Season With 23XI Racing

Published 04/23/2021, 8:00 AM EDT
FONTANA, CALIFORNIA – FEBRUARY 29: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, stands by his car before qualifying for the NASCAR Cup Series Auto Club 400 at Auto Club Speedway in Fontana, California. (Photo by Katelyn Mulcahy/Getty Images)


Bubba Wallace and 23XI Racing’s debut NASCAR season has been one of the biggest talking points this year. While the on-track performances are there for everyone to see, fans will soon get a deep insight into everything that goes on behind the scenes.

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Netflix announced that it is producing a documentary series with Wallace about his time at 23XI Racing in the 2021 season. Wallace is the only African-American driver currently in the Cup Series. His monumental efforts off the race track will also be showcased in the docu-series.

23XI Racing is also one of the most followed NASCAR teams, given the inclusion of Michael Jordan and Denny Hamlin as co-owners. The Netflix film will take fans behind the scenes at 23XI Racing and how Wallace and the team are working through the new season.

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An excited Wallace said that he is always ‘real and raw’ and is happy to partner with Netflix. The streaming platform is yet to announce a title and release date for the series.

Netflix documentary with Bubba Wallace is huge for NASCAR

This is the first-ever NASCAR-based documentary on Netflix. Earlier this year, the comedy show ‘The Crew’ debuted on Netflix, which is based on a fictional NASCAR team and its journey in the sport.

Wallace’s documentary will bear some resemblance to the ‘Formula 1: Drive to Survive’ series on Netflix that has already gained a lot of following and attention. The behind-the-scenes series goes deeper into the world of F1.

Feb 14, 2021; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) gets ready for the restart of the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Wallace already has one of the fastest-growing fanbases in NASCAR. The docu-series is expected to garner further attention towards the sport, bringing newer fans.

It was earlier reported that NASCAR’s entertainment marketing group was working on many new projects. This includes various shows and docu-series. Netflix’s Bubba Wallace documentary is the first step in that direction.

How is Wallace’s maiden season going with 23XI Racing?

Currently, Wallace lies 20th in the NASCAR Cup Series 2021 standings. The no. 23 car driver has shown good speed on a few occasions but is yet to make a mark on the season.

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Feb 21, 2021; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) and NASCAR Cup Series driver Daniel Suarez (99) during the O’Reilly Auto Parts 253 at Daytona International Speedway. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

His best finish is 16th place on a couple of occasions. As the driver and his team are still finding their feet, Wallace has been in touch with Jordan himself who motivates his young driver after his good runs.

The docu-series announcement comes ahead of the Talladega Cup race this Sunday.

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Aayush Majumdar

1006 articles

Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.

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