
Getty
23XI Racing co-owners Denny Hamlin, and NBA Hall of Famer, Michael Jordan – Source: Getty Images for NASCAR

Getty
23XI Racing co-owners Denny Hamlin, and NBA Hall of Famer, Michael Jordan – Source: Getty Images for NASCAR
The 23XI Racing team, formed by Michael Jordan and Denny Hamlin are only in their 6th year of racing, but has already achieved a lot of success. The backstory of how one of the most exciting teams started is actually interesting and emerged from a rumor.
Watch What’s Trending Now!
In an interview with CBS Mornings alongside Michael Jordan and Tyler Reddick, Hamlin recalled seeing a headline. It basically read that NBA legend Jordan and he were looking to buy a NASCAR team together.
“I never forget, I saw an article that wasn’t true. It said Denny Hamlin and Michael Jordan are looking to purchase a NASCAR team. It wasn’t true?” Hamlin recalled. “No, I was looking to purchase a stake in a NASCAR team. I wasn’t going to get the control that I wanted because it was just a small chunk I was looking for.”
Hamlin quickly decided to send the message to MJ, whose positive response seemed to start it all.
“I saw the article, sent it to him. He says, ‘Not real, but if you want to make it real, let me know,'” Hamlin said. “Of course, I say, well, here’s this opportunity. He says, I’m in.”
The two weren’t acquaintances but had a friendship built over a decade.
“He had his security guys pull me aside at a Charlotte Hornets game,” said Hamlin about a conversation he had with Jordan during a basketball game. “We talked racing during halftime. He got my number. We started chatting and next thing you know, he’s doing my shoes, doing my gloves, all those things.”
Fast forward a few years, and the 23XI team was formed after planning and seeking permissions fromthe authorites. One of the reasons is that their goals were aligned.
“It’s so much more than putting up the money… It’s about building something that can stand the test of time,” the veteran driver opined.

Imago
DAYTONA BEACH, FL – FEBRUARY 15: Bubba Wallace 23 23XI Racing Xfinity Toyota runs side by side with Denny Hamlin 11 Joe Gibbs Racing National Debt Relief Toyotaduring the NASCAR, Motorsport, USA Cup Series Daytona 500 on February 15, 2026, at Daytona International Speedway in Daytona Beach, FL.Photo by Michael Bush/Icon Sportswire AUTO: FEB 15 NASCAR Cup Series Daytona 500 EDITORIAL USE ONLY Icon260215018500
The team name, too, reflects how collaborative the efforts have been over the past few years. 23XI Racing is a combination of both Jordan’s iconic jersey number 23 and Hamlin’s longstanding car number XI.
Jordan has won six championships in his NBA career and was a fierce competitor when he got on the court. Hamlin, who races for Joe Gibbs Racing, is the same, and sometimes, if he has to knock over a 23XI car to get to a win, the veteran is going to do exactly that. The winning mentality is what is common between the two, but there are times when Jordan has had to make calls to Hamlin about his racing style.
Jordan on what he feels when Hamlin races against 23XI Racing
Hamlin is almost always near the top when it comes to contending in a race. This season, he has had to go up against Tyler Reddick quite a lot because of that.
The JGR racer has already made his stance clear about how he is only focused on winning on Sundays. He proved that in a race when he wiped out a 23XI car, but what followed was a call from his co-owner, Michael Jordan.
“I said, ‘Look, I know you want to win, but race fairly.’ I didn’t think he raced fairly, but he kept trying to convince me that he did. I said, ‘bullshit,'” said Jordan in the CBS interview. “I know you, I know how you’re competitive, and I probably would have thought the same thing… I understood it, I totally did, but I can also understand when he was lying.”
Hamlin is currently third in driver standings, only 12 points behind Ryan Blaney and trailing Reddick by 94 points. He could have narrowed this gap if the Martinsville race had gone his way. However, Hamlin is expected to get closer to the top as the season progresses, and this means direct competition against a team he owns.
While 23XI Racing is a priority, Hamlin’s goal is to win the elusive championship. He missed out on it last year, but Hamlin wants to secure it this year or in the near future to cement his legacy as an all-time great before he retires.