“Make This a Multi-Car Operation” – Denny Hamlin Reveals Expansion Plans for 23XI Racing in NASCAR Cup Series

Published 04/11/2021, 9:30 AM EDT
Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) makes a pit stop during the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports


The formation of Denny Hamlin and Michael Jordan’s 23XI Racing came about quite rapidly towards the end of the 2020 NASCAR season. As Hamlin and Jordan have indicated, it was kind of a ‘spur of the moment’ thing. And before they knew it, Hamlin’s dream turned into a reality.

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They then signed Bubba Wallace to drive the No. 23 car for one of the newest NASCAR Cup Series teams. While the team is just seven races into its inception, co-owner Hamlin already has bigger plans for the future.

The NASCAR superstar eyes a ‘multi-car’ 23XI Racing outfit sooner than later.

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Feb 21, 2021; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) and NASCAR Cup Series driver Daniel Suarez (99) during the O’Reilly Auto Parts 253 at Daytona International Speedway. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

From this year and beyond, the goal will be expanding to two cars, then three cars, to make this a multi-car operation,” Hamlin revealed during an interview.

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Denny Hamlin details 23XI Racing’s plans of expansion

Hamlin himself drives for a multi-car team, Joe Gibbs Racing, which has also become one of NASCAR’s most successful Cup Series outfits in history. The no. 11 car driver sees the advantages of having multiple cars in his team.

The more race cars we field, the more opportunities we have to win. Making sure we have the smartest people and the best drivers is also really important for us and our on-track successes,” the three-time Daytona 500 champ said further.

MARTINSVILLE, VIRGINIA – OCTOBER 26: Denny Hamlin, driver of the #11 FedEx Freight Toyota, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series First Data 500 at Martinsville Speedway in Martinsville, Virginia. (Photo by Jared C. Tilton/Getty Images)

The new team already has some crucial support from JGR, for engines, chassis, and other useful resources. On the manufacturer side of things, they have developed a relationship with Toyota.

These relationships will play a huge role in 23XI Racing‘s plans for expansion. Wallace is already driving a much advanced car than he did at Richard Petty Motorsports.

Hamlin reveals goals for Bubba Wallace and the 23 unit for 2021

For now, the immediate focus will be on the maiden season for Wallace and the no. 23 machine. Hamlin is happy with the improvement already in the first few races of 2021. However, he has many stronger goals for the team before the season ends.

Part of those plans and goals is competing for race wins towards the end of the season.

We have a lot that we want to accomplish. I want to get our first top 10, then top 5. We’re running inside the top 10 pretty consistently, and we want to be contending for race wins by the end of the year,” the ‘Air Jordan’ athlete added further.

“In the summer, I want us to be running better than we were in the spring, and in the fall, I want to be running better than we were in the summer,” he explained.

Hamlin, Jordan, and the team’s plan to expand into a multi-car outfit is very exciting for their fans. However, Wallace’s results will play a huge role in dictating their future, and they will hope he gets to Victory Lane soon.

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DIVE DEEPER

“He’s All Invested, All In” – Bubba Wallace on Michael Jordan’s Involvement in NASCAR Team 23XI Racing

about 1 month ago

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Aayush Majumdar

1006 articles

Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.

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