“McGregor vs Kyle Busch in the Cage”- UFC CEO Dana White’s Phoenix Appearance Amidst Possible NASCAR Collaboration Enthralls Racing Community

Published 11/04/2023, 10:55 PM EDT

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Although it doesn’t take big biceps and ripped abs to drive a stock car, it’s quite a spectacle when NASCAR drivers try their hands at mixed martial arts. Earlier, NASCAR drivers Ty Dillon and Ricky Stenhouse Jr. were seen honing their combat techniques with UFC fighters Cain Velasquez, Donald “Cowboy” Cerrone, and UFC Hall of Famer Forrest Griffin. But when NASCAR fans spotted UFC CEO Dana White at Phoenix Raceway, we saw the world of Conor McGregor meeting the world of Kyle Busch.

It’s not unknown that Dana White enjoys NASCAR. So much so that White’s ‘Howler Head‘ Kentucky Straight Bourbon whiskey brand sponsored Trackhouse Racing for a one-off at the Busch Light Clash. Fast forward to last month, when White announced that he had a meeting set up with the NASCAR leadership during the championship weekend in Phoenix. Now the question arises: are UFC and NASCAR planning on a collaboration?

Could Dana White be the next big thing in NASCAR?


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When it comes to action sports, there is a big appeal for crossover between fans. During his media availability for Dana White’s Contender Series, the UFC CEO talked about ventures outside the ring of the UFC. The 54-year-old Connecticut native laughed and admitted that he was into PBR with his own bull now. However, when a reporter brought up his Trackhouse Racing partnership, White admitted that he was flying to Arizona for a meeting with the “powers to be”.

“We had fun with the NASCAR thing and I’m actually meeting with NASCAR again, this month,” said White. As far as his future plans with NASCAR go, he is not quite sure. White admitted, “I don’t know yet. I’m flying down to Arizona. Me and Lorenzo actually.”


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“Me and Lorenzo are flying down to Arizona this month and meeting with all the powers that be of NASCAR and talking to them about some stuff. Because me and Lorenzo are working on a lot of stuff,” he added.

It can be assumed that he was talking about Lorenzo Fertitta, the former CEO of UFC, whom he has been close friends with.

Watch this story: The Unspoken Regret of a NASCAR Legend

Fans wheeled their heads at the probably NASCAR-UFC partnership

When Dana White posted a photo on his Instagram story with veteran stunt performer and former motorsport competitor Travis Pastrana in front of a trailer that featured a piece of fan art of Tom Cruise’s 1990 movie Days of Thunder, the belief that this man was up to something big in NASCAR just got firmer. However, that’s just speculation. But it was enough for the fans to lose their heads.

Someone said, “Dana White potentially working with NASCAR!?!?!?!”


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“This could be big!” exclaimed another.

A fan joked, imagining what would happen if Conor McGregor met Rowdy in the ring. They said,“(Conor) McGregor vs Kyle Busch in the cage!!!”

On that note, someone else joined in saying, “Dana White vs Ross Chastain gonna go crazy”


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Read more: Corey LaJoie Uses Conor McGregor vs Khabib Nurmagomedov’s Reference to Assure He’s Ready to Ride Up to the Occasion

“Interesting to see Dana White meeting with NASCAR executives. I wonder what they have planned. Could it be a collaboration between the two sports? Exciting times ahead for Thrill One Sports & Entertainment,” added another fan. Whatever Dana White and NASCAR decide to do, as motorsport enthusiasts and UFC fanatics, we are ready for it. Aren’t you too?


Written by:

Soumyadeep Saha


One take at a time

It is the unpredictability of the sport that probably intrigues me the most. There was a time when I knew very little about NASCAR. But after I watched the 2011 Ford 400 where Tony Stewart defeated Carl Edwards in a tie-breaker, there has been no going back for me.
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Edited by:

Shivali Nathta