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Merchandise for Kyle Larson Surfaces on the Internet, Hinting at Sponsorship Issues For His 2021 NASCAR Season

Published 12/25/2020, 1:00 PM EST

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The return of Kyle Larson is one of the most anticipated moments as the 2021 NASCAR season kicks-off in February with the Daytona 500. Leading up to the start of the season and his pre-season work with the Hendrick Motorsports no. 5 team, sponsorship has been a major issue for Larson.

Hendrick Motorsports is yet to announce a primary sponsor for Larson’s no. 5 car. Now, in a move that hints at the future of the team, at least for the start of the team’s endeavors, a sponsorship announcement does not even seem to be on the horizon.

Kyle Larson’s no. 5 team merchandise recently surfaced online. It did not sport the name of a single sponsor. However, the amount of the color blue used in most of the merchandise suggests Hendrick cars.com would be the main sponsor.

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Rick Hendrick to sponsor Larson’s car?

In other words, Hendrick Motorsports owner Rick Hendrick himself seems like the sponsor for the no. 5 car for at least the first few races of the season.

The website which posted the merchandise online for fans to pre-order said that the team manufacturer asked them to take it off the website, but they later received confirmation from a vendor.

“We had to pull the first t-shirt per instruction by the manufacturer, but did get approval from another vendor (Checkered Flag) to go live with their t-shirts, hat, hoodie, etc.,” tweeted Racing USA.

Will Kyle Larson attract sponsors with a superb run?

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If this is indeed the theme that Larson’s car and the team will sport initially, it would be quite unusual for a Hendrick Motorsports team to run a car without even one sponsor.

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Of course, the merchandise and the colors only lead us to speculate, but nothing even seems close as far as a sponsor announcement for Larson goes.

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A driver of Larson’s caliber might not have to wait long for sponsors, though. A few solid runs and race wins under his belt, and many leading brands could soon line-up to partner with the star owner and his star driver.

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While the sponsor issue will take shape with time, there is no doubt that Larson will receive superior equipment to fight hard. The team is backing him and even re-branded the no. 88 team into the no. 5. This gives the 28-year-old a fresh start.

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Written by:

Aayush Majumdar

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Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.
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