Months After Stepping Into New Territory, $400 Million Worth Dale Earnhardt Jr. and His Wife Amy Celebrate Their Business Venture’s Recent Success

Published 04/04/2023, 7:44 PM EDT

While the NASCAR drivers shine as top-tier sports personalities during their racing days, many have gone off the track, following other ventures. Post his retirement, Dale Earnhardt Jr. has changed his gears in investing his earnings. As a long-term equity investment, Earnhardt Jr. and his better half, Amy Earnhardt, decided to launch their own alcoholic beverage de novo. This started only last year, and the couple is already reaping the rewards now!

It was the two-time Daytona 500 winner’s love for vodka that has now materialized into High Rock Vodka. The joint venture between Dale Jr. and Amy is sailing incredibly well these days. Junior shared the good news through a social media update.

Dale Earnhardt Jr. shares a glimpse of success with his latest business venture

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Tasting their recent triumph with their new business venture, the power couple is delighted as ever. Collaborating with Sugarland Distilling Company, High Rock Vodka has been honored for its gold standards in a premium wine industry event.

The duo came across Sugarland company because of its long-time auto racing support. Dale, who also co-owns JR Motorsports with his sister Kelley Earnhardt Miller and Rick Hendrick, saw the opportunity to start another family venture and jumped right into the premium-liquor industry.

Overwhelmed by the success of the new venture, the veteran driver shared a snap for his well-wishers.

Fan-Favorite NASCAR Legend Dale Earnhardt Jr and His Family

Amy, in her Instagram, wrote, “@HIGHROCKVODKA has received another award! We are so proud!!”

A proud Amy Earnhardt did not think twice while commenting below the official post. She wrote, “So proud.”

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A post shared by High Rock Vodka (@highrockvodka)

Made purely from corn, High Rock Vodka is a premium distilled liquor made originally in Tennessee. The handcrafted beverage is guaranteed to instill the High Rock energy in you and take you places.

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WATCH THIS STORY: 5 Times Dale Earnhardt Proved He Is “The Intimidator”

With more recognitions coming his way, High Rock Vodka is on the road to becoming a great hit, much like Dale Jr’s other ventures.

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Written by:

Kishore is a NASCAR Author at EssentiallySports. Ever since he was a kid, he has been an ardent racing fan who looks to incorporate his intense passion for the sport and his research skills to proper use. As a budding Motorsport Journalist, he plans to step on the gas by following the racing scene while constantly doing his best to produce articles that have a strong 'fan's perspective' essence to them.

Edited by:

Nischal Kandpal