Back in the day, the only way a NASCAR driver would learn the tricks of the trade was to get inside the race car physically. From dirt tracks to late model models, this was the roadmap for the drivers to reach the big leagues in NASCAR. But in the modern era, sim racing has changed the landscape. And Logitech has been at the forefront of this revolution within the sport. It all started in 2021, when Logitech G was announced as the official partner of eNASCAR. The brand served as the entitlement sponsor for the eNASCAR Coca-Cola iRacing Series event. But this partnership hasn’t been restricted to the series level, as they’ve also collaborated with the NASCAR teams and drivers.

Bubba Wallace has been associated with the Logitech G brand for some time now, and they are taking bold steps for the upcoming 2025 NASCAR All-Star Race.

Logitech G extends its support to Bubba Wallace for the All-Star Race at North Wilkesboro

The No. 23 Toyota Camry has a knack for delivering subtle and eye-catching paint schemes on the weekends. However, at North Wilkesboro, the #23 team is taking it a step above with the collaboration with Logitech G. Bubba Wallace will be piloting a special car draped in a special blue color scheme and with Logitech G’s signature. Needless to say, the blue colored 23XI Racing Camry will be one of the eye-catching cars under the lights at the iconic short track.

However, this partnership stretches beyond just a single race. “This collaboration isn’t just a paint scheme; it’s a symbol of where high-performance racing and cutting-edge gaming culture meet. Bubba Wallace, one of NASCAR’s most dynamic talents, has long been a part of the Logitech G family, both on the track and behind the screen. In his downtime, Bubba often sharpens his skills racing in the sim, pushing himself to the limit on virtual tracks powered by the same Logitech G gear that fuels the world’s best sim racers.” The company shared in a press release.

Logitech has been an old partner of Amazon Prime, and it also plans on featuring Wallace and 23XI’s Airspeed facility before the NASCAR broadcast for the Coca-Cola 600 race. Cory Church, the head of gaming for Logitech, elaborated on the scheme in enhancing the driver’s performance in the race, “This translates directly to improved driver training and skill development, as drivers like Bubba Wallace can hone their reflexes and feel the car’s nuances. By enhancing racing proficiency, Logitech G’s sim technology also makes motorsports more accessible to wider audiences. It’s about creating a powerful tool, not just a game, impacting both professional and aspiring racers.”

Wallace, who has been associated with the brand since 2021, feels this partnership from virtual to the real world is a cool crossover and highlights the shift in drivers’ preparations ahead of the races. “I’ve been an active gamer for quite a while and actually used a Logitech wheel when I first started sim racing. So, when I partnered with Logitech G in 2021, it was a natural fit. It’s been cool to have been with the brand for a few years and see not only the growth in the sim racing community but also the enhancements that Logitech continues to make to ensure their products are as close to the real thing as possible.”

While Bubba Wallace gets ready to take the green flag in the Wilkesboro race, Logitech promises to stand by its promise of efficiency and diligence in providing the best experience to its partners. Therefore, the support of fans means a lot to both as we try to merge the real and the reel world as a way of expanding the NASCAR lore.

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Virtual Sim Racing Meets Physical Victory Lane

In 2010, NASCAR decided to take a virtual detour with the establishment of eNASCAR Coca-Cola iRacing Series, also known as the NASCAR iRacing World Championship. The league gathered great fascination from fans all over the world, making it one of the longest-running, officially sanctioned esports racing series.

As the NASCAR industry grows, so does the gaming industry, poised to fuel the expansion of the gaming simulators based on the real world. While most fans turned to e-racing because of their love and support for their favorite NASCAR drivers, what they didn’t know was that some of their favorite drivers also moved into real-world racing through virtual sim racing. One such example is William Byron, calling himself the “sim racing guy”, who started as an e-racer in iRacing before moving into real-world NASCAR and now owns a team in the e-NASCAR series called William Byron eSports.

Denny Hamlin, the co-owner of 23XI Racing, has been an active supporter of sim racing and iRacing as he launched the eNASCAR iRacing Pro Invitational Series during the COVID-19 pandemic, a much-needed release for fans during tough and isolating times. 23XI Racing has also fielded cars in eNASCAR competitions, therefore collaborating with techno-giants in their endeavors currently.

Another one of the NASCAR legends, Dale Earnhardt Jr., has been a major advocate of iRacing while playing a huge role in its development team; he also regularly participates in iRacing events, which helps him promote sim racing across NASCAR. Had it not been for iRacing and Dale Jr.’s efforts, we might not have seen the NASCAR Cup Series return at the North Wilkesboro Speedway for the All-Star event.

In an era where NASCAR is looking to attract new fans to its sport, a collaboration like Logitech G highlights the impact of sim racing on the overall ecosystem of modern-day racing.