NASCAR Breaks into the Top-10 List of Fastest Growing Brands Among the Youth

December 11, 2020 9:04 pm

Without a doubt, NASCAR has been growing in leaps and bounds, over the years, in the American sporting market. According to a recent poll by Morning Consult, a global data intelligence company, it is the ninth-fastest growing brand. Admittedly, it is unknown, whether the criteria caters to the United States, or whether it is applicable worldwide as well.

It currently boasts of a growth of 7.9, which ties it with the skincare brand, Cetaphil. However, NASCAR has only broken into the Top 10 in the Gen Z list. Among the Millenials, the sport does not feature on the list. In January, NASCAR recorded a growth of 13%, and in November it increased substantially to 21%.

Where does NASCAR stack up compared to other brands?

As it turns out, Zoom and TikTok are regarded as the fastest-growing brands, among Gen Z consumers. HBO Max, Doordash, Instacart, Food Network, Twitch, and Beyond Meat, lie ahead of NASCAR. However, the good news is that the stock car series has beaten the likes of Pepsi, Apple Messages, Crocs, United Airlines, HBO Films, ABC, Snapchat, and more.

Nov 8, 2020; Avondale, Arizona, USA; NASCAR driver Chase Elliott (9) during the NASCAR Cup Series Championship at Phoenix Raceway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

The series has been around since Bill France Sr founded it in 1948. Since then, it has gone from strength to strength and steadily evolved over time. Now, NASCAR is set to enter the 2021 season and is awaiting the introduction of the Next Gen car in 2022. This means that the sport is ready to head into a new era of racing.

For now, the NASCAR community is looking ahead to the coming season and a fresh campaign. Until then, the Next Gen car will undergo various tests to work out any kinks before it is ready to go. One thing is for sure, the sport certainly has its eye on the future and it steadily taking steps towards it.

Dhruv George

Dhruv George is an author for the Formula One and NASCAR division of EssentiallySports. He is a life-long F1 and MotoGP fan, developing a liking for McLaren and Carlos Sainz Jr, and recently began to follow NASCAR. He graduated from Xavier Institute of Communications, Mumbai, with a PG Diploma in Journalism and now lives in Trivandrum.

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