Arguably one of the most memorable parts of the NASCAR Xfinity race at Road America was when Josh Bilicki tried to avoid a massive wreck and instead took along a Sargento advertising board with him.

That is probably not what Sargento wanted, but after all, it was free advertising for the company.

Josh Bilicki is mostly seen racing in the Cup Series with Spire Motorsports. However, at times he also takes part in the Xfinity Series.

In the most hilarious turn of events, the Wisconsin-based cheese company, Sargento Foods Inc, decided to partner up and start sponsoring Bilicki’s Alpha Prime Racing Xfinity car for the upcoming race at Watkins Glen International.

Seems at the end of the day that small incident of him carrying the advertising board inadvertently landed him a sponsorship deal.

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At the end of the day, it’s a win-win situation for both the cheese company and Bilicki.

What caused the massive wreck at NASCAR Xfinity Series’s Road America race?

During the race at Road America, NASCAR Xfinity Series driver Noah Gragson side-rammed into Sage Karam, sending both of them into a spin and in the process of collecting multiple other cars with them.

Both Gragson and Karam were seen battling each other hard for the 9th position. However, things got out of hand as Gragson lost his cool over Karam’s aggressive defending and decided to ram in his door in frustration.

Their spin caused a cloud of smoke and dirt which blinded the drivers coming up from behind.

In the aftermath of the chaos, a total of 13 cars were involved in the wreck. Some of them could limp back to the pit road, while others were not so lucky and had to retire from the race.

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Later on, Gragson was penalized with a sum of $35,000 and 30 penalty points for intentionally destroying Karam’s car