For about a year now, NASCAR fans have been waiting on the storyline of Dodge re-entering the sport to push beyond just talks. Well, as it turns out, it has moved beyond that point.

But unfortunately, the news isn’t good.

According to Sports Business Journal, Dodge’s comeback narrative has hit a wall, even though there were rumors of their engines and chassis landing at Roush Fenway Keselowski Racing, the talks have stalled as of now.

Naturally, this led to a very diverse set of reactions from the fans, with one mentioning the now clearly extinct possibility of a Kyle Busch-Dodge team-up while some simply called out NASCAR for their image as a potential investing ground.

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Brad Keselowski sent Dodge out on top of NASCAR a decade ago

Way before Brad Keselowski won the title for Dodge in their farewell race at Homestead, the decision to pull the plug on their NASCAR program was already made by the iconic American automobile giant.

This was something that Ralph Gilles, the head of Dodge’s NASCAR program, also mentioned in an interview from back then.

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“It’s weird, it’s bittersweet, it’s exciting, it’s amazing,” he said. “I’m literally conflicted. It wasn’t about winning or losing, whether we’d stay in or not. Those decisions were made many months ago for other reasons. But this is the best thing that can happen.”

Gilles had then said that considering their “good footprint” in motorsports, they’d be keeping a good eye on the Cup Series for a possible return in the future. This was more or less a decade ago.

And now it seems Dodge has finally let go of its plan for a comeback.

But will NASCAR and the fans be able to do so as well?

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