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DAYTONA BEACH, FL – FEBRUARY 15: Jesse Love 2 Richard Childress Racing Whelen Chevrolet races with Connor Zilisch 88 JR Motorsports WeatherTech Chevrolet during the running of the NASCAR, Motorsport, USA Xfinity Series United Rentals 300 on February 15, 2025 at Daytona International Speedway in Daytona Beach, FL. Photo by Jeff Robinson/Icon Sportswire AUTO: FEB 15 NASCAR Xfinity Series United Rentals 300 EDITORIAL USE ONLY Icon25021514340300

via Imago
DAYTONA BEACH, FL – FEBRUARY 15: Jesse Love 2 Richard Childress Racing Whelen Chevrolet races with Connor Zilisch 88 JR Motorsports WeatherTech Chevrolet during the running of the NASCAR, Motorsport, USA Xfinity Series United Rentals 300 on February 15, 2025 at Daytona International Speedway in Daytona Beach, FL. Photo by Jeff Robinson/Icon Sportswire AUTO: FEB 15 NASCAR Xfinity Series United Rentals 300 EDITORIAL USE ONLY Icon25021514340300
Thanks to some eyebrow-raising text messages unearthed in the sport’s ongoing antitrust legal battle, it is clear that the tensions are running high in the NASCAR camp. At the heart of the storm? A no-holds-barred lawsuit brought by 23XI Racing and Front Row Motorsports, which has NASCAR on the defensive, with a trial date set for December 1. Now, fast forward to yesterday, and what was meant to be a routine sit-down quickly shifted into damage control.
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Let’s give you some context. During the August 28 hearing, a particularly explosive message surfaced, quoting NASCAR Commissioner Steve O’Donnell as saying the current charter renewal offer could come off as a “f*ck the teams” deal. That one lit up the industry like a blown engine on the final lap. And cue the confusion. Initial reactions painted O’Donnell as the villain, implying he was gunning for a raw deal that would leave the teams in the dust. But folks within NASCAR’s orbit are pushing a different story.
In an effort to cool the fires and clear the air, O’Donnell tackled the issue head-on during last week’s meeting. According to four people who were in the know, told Sports Business Journal, he stood firm, saying his words had been twisted and misread, and that he was far from selling out the teams; he was actually in their corner, fighting to get them a better deal. Still, the entire episode provides a raw look at the friction caused by the lawsuit and how it’s starting to rattle the cage of day-to-day business in NASCAR, which is usually a well-oiled machine. When asked about the conversation in the meeting, NASCAR stayed tight-lipped and offered no comment. And amid all this, the two teams involved, 23XI and FRM, filed for a summary judgment.
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During a meeting with NASCAR team presidents last week, Steve O’Donnell addressed the private text messages that were recently released in the sport’s antitrust trial, highlighting how the lawsuit is having an effect on industry relations this season. https://t.co/tgFyp6syZr
— Adam Stern (@A_S12) September 14, 2025
It’s worth noting that this wasn’t one of the sport’s formal Team Owner Council summits; the TOC powwows include team owners and top brass. Last week’s gathering was a more intimate, mid-tier affair, limited to team presidents and a few NASCAR executives. 23XI Racing’s president, Steve Lauletta, was in the room.
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Front Row Motorsports’ representatives were absent. Sources say GM Jerry Freeze had a scheduling conflict that kept him away, though the timing surely raised a few eyebrows given his team’s central role in the lawsuit. While the texts and legal drama grabbed the spotlight, other hot topics were also on the agenda, and one in particular got the paddock buzzing: the future of NASCAR’s playoff format.
NASCAR’s playoff format is still on the chopping block
According to multiple sources, some attendees walked away thinking a change is coming for 2026. But not so fast; others close to NASCAR’s internal discussions urged caution, saying nothing is set in stone yet. The speculation hit another gear when NASCAR spokesperson Mike Forde dropped a breadcrumb on the league’s in-house podcast, Hauler Talk. He confirmed that, yes, a playoff format change is on the table, and a meeting this week aims to narrow down the options. Still, sources say sessions are pending, and anything final is still around the corner. And now, amid Kyle Busch’s stone-cold take on the NASCAR Playoffs, hopes are still up to see changes in the current format.
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Internally, there is growing chatter that the current do-or-die, one-race championship format may no longer be the right fit. Some higher-ups are warming to the idea that a single-race shootout might not be the fairest way to crown a season-long champion, especially with loyal fans increasingly questioning whether the format reflects the full body of a driver’s work across the season. In all, NASCAR’s high-speed world is grappling with more than just lap times and tire wear right now.
What’s your perspective on:
Is NASCAR's playoff format outdated, or does it still capture the essence of true competition?
Have an interesting take?
Between lawsuits, leadership messaging misfires, and the looming playoff overall, the off-season could bring as many plot twists as a short track Saturday night.
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Is NASCAR's playoff format outdated, or does it still capture the essence of true competition?