NASCAR Teams Face Challenges of Offering Hospitality Experiences Amidst Pandemic Restrictions
Follow Us
Early in 2020, NASCAR was in doubt of even being able to conduct the season. However, by rescheduling races and circuits, the sport became an organizational success as the season eventually finished well within time.
However, the sports businesses have seen a limited number of fans allowed in arenas compared to the normal times, thus causing losses for sponsors, as well as a reduction in the frequency of the sponsorship activation.
Ahead of the 2021 season, however, NASCAR teams are envisioning offering hospitality packages, even with restricted infield access. So, teams could still continue with promotional partnerships without needing to compromise the health protocols.
ADVERTISEMENT
Article continues below this ad
Sponsorship experiences in remote locations is a possibility
Richard Childress Racing, for example, is coming up with different packages to conduct events that provide value. The team’s senior vice president of revenue and strategy, Jason Golden, emphasized that all options are open ahead of 2021.
Golden stated, “With developing additional experiences, either at track if applicable or in the marketplace or even remote locations, nothing is off the table related to trying to deliver the experiences and access that have been such a cornerstone of NASCAR team partnerships for years.”
.@NASCAR met with top team executives last week to start hashing out what infield access will look like in 2021, per sources.
➖ Among other things, NASCAR is considering creating different types of hospitality experiences for sponsors that don’t involve going into the infield. pic.twitter.com/0MMaHEERX4
— Adam Stern (@A_S12) November 23, 2020
The Cup Series’ hallmark event, the Daytona 500, will expect to see a few fans attend the event. This data will set the foundation for NASCAR and its teams to evaluate how they could go about offering packages over the course of the 2021 season.
ADVERTISEMENT
Article continues below this ad
Adam Stern, in the same aforementioned article, writes, “Sources said NASCAR has been meeting recently with teams to plan out what at-track access will look like in 2021 and possibly create different types of hospitality experiences that don’t involve going into the infield.”
NASCAR president believes sport can survive with limited hospitality
Trending
Dale Jr Unmasks Teresa Earnhardt’s Refusal to Sell Him His Late Father’s Prized Possession That Forced Relocation Move
April 17, 2024 12:29 PM EDT
Jimmie Johnson “Racing With One Arm Tied Behind His Back,” Claims Dale Jr as He Trashes Chase Elliott’s Sufficient Practice Rant
April 17, 2024 07:02 AM EDT
Uncertain “Political Environment” Cause Kyle Busch and Richard Childress Racing to Take a Major Sponsorship Hit
April 18, 2024 05:43 AM EDT
Fans Sing Praises as Dale Earnhardt Jr Provides Former Amish Marlin Yoder a Platform for His Story
April 18, 2024 01:30 AM EDT
Chase Elliott Nearly Convinces Dale Earnhardt Jr to Completely Go Back on His Beliefs
April 17, 2024 07:59 AM EDT
Get instantly notified of the hottest NASCAR stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
The sport’s president Steve Phelps had said, “Will everyone’s bottom line look more challenged? The answer is yes. Do I believe we as a sport are going to shut down? We are going to run races. We can sustain this period where we have a limited number of fans, limited amounts of hospitality.”
ADVERTISEMENT
Article continues below this ad
Regardless, with just about a few months’ time for the 2021 season to get underway, teams will require to be creative with their management of hospitality packages. Hence, they will also need to maintain a healthy balance, which can benefit all stakeholders involved.