NASCAR Teams Up With $10.8 Billion Company To Unveil Unexpected Plans of Expansion

Published 09/20/2023, 9:37 PM EDT

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USA Today via Reuters

Since its humble beginnings in 1948, NASCAR has shifted gears and sped light years ahead. As tech revved up, so did NASCAR’s engines, designs, colors, and the overall thrill of the chase. While in yesteryear, die-hard fans would flock to the stands to wave their flags, now, thanks to the magic of smartphones, they can get the inside track with live race updates and the latest pit stop gossip right at their fingertips.

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But wait, there’s another twist in the tale: NASCAR’s not just resting on its laurels. They’re burning rubber with fresh plans to reach across the finish line to a broader crowd. And the big reveal? Now, even Joe Public can jump in the driver’s seat. How?

NASCAR is gearing up to fly the coop and woo the next generation!

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In June 2023, Hutch Games Ltd., the renowned mobile game developer with petrol in its veins, dropped a hint about cooking up a new Forza mobile sensation. Before we knew it, “Forza Customs” zoomed onto screens in select locales. Reminiscent of the classic “match three” formula, players juggled auto parts instead of burning rubber on the asphalt. With a track record boasting the strategic F1 Clash and Hutch, acquired by the $10.8 billion company, Modern Times Group, is no rookie in the gaming pit lane.

Now, with all cylinders firing, Hutch is billing their NASCAR venture as “the ultimate mobile experience for fans around the globe.” Partnering with Hutch’s knack for crafting car games with NASCAR’s legendary stature, this collaboration promises a turbo-charged mobile masterpiece.

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Celebrating its diamond jubilee and given its massive global fanbase and adrenaline-pumping races, NASCAR could be just the ticket for Hutch’s gaming legacy. Steering this game’s journey, Hutch will co-pilot with NASCAR to ensure fans worldwide get a taste of the ultimate mobile racing experience. Leaning on its prowess with licensed IPs, Hutch promises more sneak peeks into this game down the road.

Peter Stott, the pit boss at Hutch, shares his two cents: “The NASCAR brand is an ideal fit for Hutch. Our passion for motorsports and drive to create genre-defining experiences for mobile will enable us to deliver for the many global fans of the sport. That same passion forms the foundation of our relationship with NASCAR, which will fuel our ability to make another hit Hutch title. We’re proud to be able to work with another key automotive licensor, continuing our rich history of partnered game development.”

Now, revving in the pit lane is the question: What’s under the hood of this new NASCAR game?

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While the press release has kept its cards close to its chest, promising more tidbits “when the time is right,” we can still peek in the rearview mirror at past Hutch Games marvels. Hutch put the pedal to the metal with the F1 Clash. Here, players are able to take the wheel as team managers, race head-to-head, and either splash the cash or unlock car packs.

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It’s a tantalizing teaser, and the big question is: how will this rev up for a NASCAR-themed game? Of course, what goes on under the hood of a NASCAR team is miles apart from F1, so it won’t be a carbon copy. It might, however, shift gears more towards Top Drives.

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Hutch and NASCAR are not just spinning their wheels; they’re pioneering a wider gaming suite for fans, even if a console game hasn’t seen the green light yet. Taking this leap is paramount, and fans are on the edge of their seats for NASCAR to flag off a console game and truly round out their roster.

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That said, the new game may or may not be the game-changer die-hard NASCAR gaming aficionados have been revving for. And the answers to these questions will only be revealed once the game is released. But coresport fans won’t see the checkered flag of satisfaction until there’s a top-notch, fully-loaded NASCAR console game on the grid, as evident from the comments section of the announcement post. Until that victory lap, this mobile addition might just feel like a pit stop on the road to the real deal.

 

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Written by:

Neha Dwivedi

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One take at a time

Neha Dwivedi is a NASCAR Writer for EssentiallySports. Her ability to capture the spirit of the exhilarating races and relay the enthusiasm to her readers distinguishes her as a sports journalist. Neha's articles strike a nice balance between technical accuracy and story-telling.
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Edited by:

Shivali Nathta

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