Dale Jr. is coming back to the broadcast booth next year! The 15-time MPD-turned-media mogul will call races on brand new contract terms for NASCAR’s latest broadcast partners, Amazon Prime and Warner Brothers Discovery (WBD), for the 2025 season. Apart from the 10 announced races next season, Junior will also contribute to a new Bleacher Report series co-produced with Dirty Mo Media Network, which will have him interview guests from each of TNT’s five NASCAR Cup Series broadcasts. 

In an official release, Dale Jr. stated, “It is an exciting opportunity to have the chance to give our NASCAR fan base yet another way to watch the sport. It will be exciting to see the innovation.” A seven-year deal with Amazon and TNT Sports will see them broadcast on Prime Video, TNT, truTV, and the Max streaming platform.

Dale Jr. signs with Amazon and WBD: Social media erupts over broadcast return

News of the development sent a jolt through the NASCAR fanbase, breaking the monotony of the broadcast lull. Thousands flocked to official social media channels to buzz about the latest updates.

SBJ’s Adam Stern’s initial announcement read, ”@PrimeVideo and @WBD today are formally confirming they have signed @DaleJr in separate broadcast deals to become part of their NASCAR booth talent starting in 2025… Earnhardt to also participate in a @BleacherReport digital/social content series co-produced by @DirtyMoMedia.”

Fans made their thoughts heard on Stern’s post, stating, “So glad that @DaleJr is still going to be broadcasting. He brings so much to the table; I can’t believe @NASCARonNBC let him go.”

But wider claims speculated that Dale Jr.’s move to a streaming platform might be financially lucrative, stating now that our favorite racing legend “got that $$$” offered by the various monetization opportunities of newer streaming platforms. However, this shift might force viewers to subscribe to multiple services to follow their entire NASCAR season.

Who will join Junior?

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Regardless, fans also asked the all-important question: “Who will join him?” From demands to “Please sign @AllenBestwick… He’s the GOAT.” With many claiming that “now they need Rick Allen back,” speculations are rife over the viewership landscape next year. But that does not change the fact that this is indeed “great for the sport,” as many agreed to Dale Jr.’s first call for “an exciting opportunity” for NASCAR to evolve into the world’s premier spectacle of stock car racing viewership experience.

Dale Jr. will also make his annual Xfinity Series return in his race team’s #88 in September at Bristol this year and is announced to make an appearance at Hendrick Motorsports’ “Homecoming” event on May 24th–25th over the Memorial Day weekend on their 40th anniversary. The next few months look set to be a wild ride for Junior and his fans leading up to next season, after his announced departure from the NBC booth in February!