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NASCAR’s Whopping $50-Million Investment Captures the Eye of Sports’ Fastest-Growing Personality

Published 07/01/2023, 8:28 PM EDT

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USA Today via Reuters

The Chicago Street Course has the whole motorsports community in awe. From being dubbed controversial by hardcore NASCAR fanatics, to being considered an evolution, people just cannot stop talking about the street circuit. The past couple of weeks saw tons of drama relating to the street circuit. While a majority of the NASCAR community welcomed the addition of Chicago’s street circuit to NASCAR’s 75th-anniversary calendar, many racing greats were concerned regarding the unfavorable track conditions.

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Love it or hate it, there is no denying the attention Chicago has garnered, and now the street race fever seems to have swept over one of the most popular sports investors, Joe Pompliano.

“Great weekend”: Joe Pompliano hops on the Chicago bandwagon


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The Chicago Street Course has fulfilled NASCAR’s vision of generating much-needed hype and attention, also attracting newer fans to the once “dying sport.” With race day commencing soon, Joe Pompliano, a highly sought-after sports business advisor, investor, and content creator, has expressed his delight at NASCAR hitting the city streets of downtown Chicago. 

Earlier today, Joe Pompliano lauded NASCAR’s $50-million investment in its Chicago Street Course maiden run. Re-tweeting a video put out by NASCAR, Pompliano wrote, “Shoutout to NASCAR for spending more than $50 million to put on their first-ever street race this weekend in the streets of Chicago. The 12-turn, 2.2-mile course looks awesome, and it should be a great weekend.”


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Watch This Story: Worrying Roadblocks To NASCAR’s $113 Million Worth Chicago Street Race Dream

Reading the tweet, some might ask—who is Joe Pompliano? To answer the question, let’s take a look at Joe Pompliano’s background.

Joe Pompliano rise as the most-sought-after voice in sports business


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Named one of the fastest-growing personalities in the sports business, Joe Pompliano is an investor and entrepreneur. Once a J. P. Morgan employee, Joe quit the company in 2020 to become a full-time sports content creator. He is also one of the founding partners at Pomp Investments. With the help of his four brothers, Joe Pompliano has invested in more than 100 early-stage companies like Reddit, Replit, Underdog Fantasy, and the Premier Lacrosse League. The brothers also keep a lookout for remarkable entrepreneurs to invest in.

With his work featured on ESPN, Bloomberg, FOX Sports, and CNBC, Joe Pompliano also commands a large social media presence on various social platforms. Having over 100,000 subscribers to his daily letter, Huddle Up, his ideologies regarding the money and business behind sports are read by a wide fan base ranging from billionaires to casual sports fans. As host of ‘The Joe Pomp Show’ podcast, Joe Pompliano has interviewed many professional athletes and executives.


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Despite Gaining 80% New Fans, NASCAR Fighting a Losing Battle in Bid to Beat Taylor Swift’s All-Time $39 Million Chicago Record

Known for his various investment ventures, is a NASCAR collab on the cards for Joe Pompliano?

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Written by:

Naman Neeraj


One take at a time

Naman Neeraj is a NASCAR Author at EssentiallySports. This Motorsports buff has completed his undergrad in English Literature and has now set out to make a name for himself in the journalism field. Although he is new to the scene, he has been following motorsports for over a decade.
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Edited by:

Nischal Kandpal