“Not Only a Sport but a Culture” – Pitbull Highlights Long-Standing Interest in NASCAR After Becoming Team Co-Owner

Published 01/16/2021, 7:40 AM EST
LAS VEGAS, NV – SEPTEMBER 24: Recording artist Pitbull performs onstage at the 2016 iHeartRadio Music Festival at T-Mobile Arena on September 24, 2016 in Las Vegas, Nevada. (Photo by Isaac Brekken/Getty Images for iHeartMedia)


Recently, it transpired that American rapper Pitbull will become a part-owner of Team Trackhouse. To be perfectly honest, nobody saw this move coming. However, the rapper-turned-producer admitted that he is quite fond of NASCAR and was open to joining the squad as a co-owner.

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Pitbull is just one of the few celebrity names associated with the NASCAR series. Aside from Michael Jordan, there is a chance of Floyd Mayweather becoming be a team owner as well. It is also worth noting that former wrestler and action star Dwayne ‘The Rock’ Johnson almost became a team owner as well, many years ago.

Speaking about his recruitment, the rap artist saidAs soon as I met Justin, Ty Norris and Daniel, we were on the same page. They welcomed me aboard, and now we’re going to show the world NASCAR is not only a sport but it’s a culture.”

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Will Pitbull be more involved in Team Trackhouse’s NASCAR affairs?

Pitbull’s entry into the NASCAR scene comes on the back of Michael Jordan setting up his own team. Apparently, the Tom Cruise movie Days of Thunder served as Pitbull’s inspiration. In fact, this news served as the perfect 40th birthday present for the Miami-born rapper.

SPARTA, KENTUCKY – JULY 12: Daniel Suarez, driver of the #41 Haas Automation Ford, celebrates with the Busch Pole Award after qualifying for the Monster Energy NASCAR Cup Series Quaker State 400 Presented by Walmart at Kentucky Speedway on July 12, 2019 in Sparta, Kentucky. (Photo by Brian Lawdermilk/Getty Images)

Having the Latino musician on board as an active partner and a brand ambassador will greatly benefit the team. This is largely because of his stage presence and influence with fans. The rapper is hugely popular in the United States and many of his fans could potentially start gaining an interest in NASCAR.

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Pitbull will be present at the season-opening Daytona 500 on February 14. However, not too many fans will get a chance to see him, largely due to limited fan attendance.

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All in all, the Team Trackhouse Racing team is quickly establishing itself away from the track. Hopefully, all this influence translates onto the track, via Daniel Suarez. The Mexican driver joined the outfit from Gaunt Brothers Racing and insisted that he will stick with the Team Trackhouse outfit for the long run.

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Dhruv George

12143 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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