REPORTS: Bubba Wallace’s 23XI Racing Could Land Major Sponsor Who Was Previously with Kyle Larson and CGR

Published 11/21/2020, 10:30 AM EST
FONTANA, CALIFORNIA – FEBRUARY 29: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, stands by his car before qualifying for the NASCAR Cup Series Auto Club 400 at Auto Club Speedway in Fontana, California. (Photo by Katelyn Mulcahy/Getty Images)


When Kyle Larson had his off-track incident, the Chip Ganassi Racing team dropped him from the team. In addition to that, a number of sponsors also deserted him posthaste. Fast food giant, McDonald’s was one of those sponsors, but rumor has it that they are planning to return. One of the teams they could return with is 23XI Racing, where Bubba Wallace will drive the No. 43 car.

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They are expected to reunite with the Chip Ganassi Racing team. This time, the #42 car will be piloted by Ross Chastain, who is making his Cup Series debut. Meanwhile, Kyle Larson is back in action for the 2021 season, this time with the Hendrick Motorsports team.

.@McDonalds is expected to return to Chip Ganassi Racing next season, but it also may sponsor the new @23XIRacing team, per sources.

@BubbaWallace has a pre-existing relationship with the QSR, and Michael Jordan famously used to endorse the brand. pic.twitter.com/XT4gVpDEBh

— Adam Stern (@A_S12) November 20, 2020

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Obviously, there may be a different set of sponsors for Larson’s Hendrick Motorsports stint. However it appears that the fast food giant may ally itself with the newcomer.

McDonalds may also tie up with Bubba Wallace-led 23XI Racing

However, McDonald’s won’t stop there with its NASCAR partnerships. Rumor has it that they could also partner with the 23XI Racing team in 2021. Truthfully speaking, this move makes a lot of sense, as Bubba Wallace shares a great relationship with the brand. In fact, the company has sponsored Wallace several times in past races.

Nov 8, 2020; Avondale, Arizona, USA; NASCAR driver Bubba Wallace during the NASCAR Cup Series Championship at Phoenix Raceway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

As a bonus, 23XI co-owner Michael Jordan also endorsed the fast food brand. This will obviously strengthen the team’s chances of landing McDonald’s as their official sponsor. It isn’t uncommon for one brand to sponsor two completely different teams. The last sponsored Bubba Wallace in 2019 when he was still racing for the Richard Petty Motorsports team.

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The team ran a new paint scheme to promote the use of bacon on McDonald’s food. To be exact, the fast food chain added the popular meat to three items in its Classic menu.

These limited-time items were the Big Mac Bacon burger, Quarter Pounder Bacon burger and Cheesy Bacon Fries. Suffice to say, Bubba Wallace was a big fan and he will be thrilled to potentially partner the brand once again.

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DIVE DEEPER

“How Can I Pass That by?” – Bubba Wallace Relishing Opportunity to Team Up With Michael Jordan and Denny Hamlin

5 months ago

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Dhruv George

11308 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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