Revealed: Bubba Wallace Puts in Special Effort for 23XI Racing’s New Sponsor Wheaties as Michael Jordan is Honored

Published 12/14/2021, 2:42 AM EST
HAMPTON, GA – FEBRUARY 22: Bubba Wallace, driver of the #43 McDonald’s Chevrolet, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Folds of Honor Quiktrip 500 at Atlanta Motor Speedway on February 22, 2019 in Hampton, Georgia. (Photo by Sean Gardner/Getty Images)


A few days ago, the 23XI Racing team penned a sponsorship contract with cereal brand Wheaties. In fact, the team teased the sponsorship by tagging them on social media. Now, the 1-year-old organization is planning something special for the brand’s 100th anniversary. Driver Bubba Wallace will also be involved in the celebration, and his job is to act as a delivery boy.

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Apparently, the 100th-anniversary boxes will feature an image of NBA legend Michael Jordan on the box. Then, Bubba Wallace is expected to hop into a special Toyota Camry to deliver the boxes in Charlotte. This is primarily intended as a tribute to Jordan. This will be the 19th time he will feature on the box and the commemoration is expected to last the whole year.

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Wheaties senior brand experience manager Kathy Dixon said, “A modern-day legend and inspiration for champions of all ages. Michael Jordan is an incredible athlete, humanitarian and entrepreneur. We are so proud to launch the next box in our anniversary series honoring one of the greatest sports stars and most-decorated Wheaties athlete in history.”

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Bubba Wallace and 23XI Racing hope to build on their 2021 performance

Last year, Wallace and the 23XI Racing team had a decent campaign. It culminated in a surprise victory at the Talladega Superspeedway. Now, the African-American driver will be aiming to improve his and the team’s performance from there. Without a doubt, that win is merely a trailer of the outfit’s potential.

Feb 14, 2021; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) gets ready for the restart of the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

With Kurt Busch joining the team next year, things could be even better; his experience could be a blessing for the fledgling team. Bubba Wallace can learn a lot from the 2004 NASCAR Cup Series champion. Together, they will hope to challenge for the Playoffs in 2022. It will be fascinating to see how the new season pans out for the team.

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DIVE DEEPER

Have 23XI Racing Confirmed Yet Another New Sponsor for the 2022 NASCAR Cup Season?

about 1 month ago

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Dhruv George

12522 articles

Dhruv George is a senior Motorsports author for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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