REVEALED! Bubba Wallace to Bring This New 23XI Racing Paint Scheme for Richmond NASCAR Race

Published 04/14/2021, 12:35 PM EDT
Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) makes a pit stop during the Daytona 500 at Daytona International Speedway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports


Bubba Wallace and 23XI Racing had already promised their fans some different paint schemes for the 2021 NASCAR season, with a host of primary sponsors on their roster. Wallace ran a new paint scheme last weekend at Martinsville and returns with another new one for this Sunday’s race at Richmond.

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The no. 23 car at Richmond will feature a new primary sponsor on its hood. After the Doordash and McDonald’s paint schemes featured prominently in the first eight races, another main sponsor, Root Insurance will be seen at Richmond.

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What makes the new 23XI Racing paint scheme different?

Red, white, and black are the main colors for the 23XI Racing cars. The Root Insurance scheme at Richmond will be prominently red in color, with black across the bottom part of the car. The number and sponsor names are in white.

The car has a completely different look to what Wallace and the team fielded at Martinsville. The Doordash paint scheme for that race was a white and red scheme.

Additionally, Wallace will also sport a new fire suit for Sunday’s race. He will be seen in a dark blue suit for the race, that will of course feature the names and logos of all the sponsors.

Wallace will hope the new scheme brings better luck as well. The no. 23 Cup driver has shown decent improvement in recent weeks, finishing in the top-20 in three of the last four races. Wallace looked good for a strong finish in the Bristol dirt race as well, before some mid-race issues pushed him outside the reckoning for a good finish.

 

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Bubba Wallace will aim to turn things around at Richmond

He does not yet have a result to turn heads towards him this season, but it is all part of the development process, as Wallace and co-owner Denny Hamlin have suggested time and again.

Richmond has not been kind to Wallace in his past Cup Series races there. In five races so far, Wallace has the best finish of 12th and his other four finishes are all 25th or lower.

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Feb 21, 2021; Daytona Beach, Florida, USA; NASCAR Cup Series driver Bubba Wallace (23) and NASCAR Cup Series driver Daniel Suarez (99) during the O’Reilly Auto Parts 253 at Daytona International Speedway. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

However, with better equipment and resources at 23XI Racing, Wallace will not be too bothered by those past races.

Before the season started, Wallace and Hamlin had expressed their desire to make the playoffs in their debut season. With that battle already heating up, Wallace will need some very strong finishes consistently in the races ahead.

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Aayush Majumdar

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Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.

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