Roush Fenway Racing Makes Big Sponsor Announcement Regarding Ryan Newman’s No. 6 Car

Published 12/20/2020, 1:47 AM EST
KANSAS CITY, KS – OCTOBER 20: Ryan Newman, driver of the #31 Caterpillar Chevrolet, stands by his car during practice for the Monster Energy NASCAR Cup Series Hollywood Casino 400 at Kansas Speedway in Kansas City, Kansas. (Photo by Chris Graythen/Getty Images)


Ryan Newman is already confirmed with Roush Fenway Racing for the 2021 NASCAR Cup Series season. However, there was still the hurdle of sponsorship to take care of.

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In good news leading up to the season, his primary sponsor Guaranteed Rate extended its contract with the no. 6 car of Newman.

“We are excited to have Guaranteed Rate back on our Ford this season,said Newman. “They came on board last year and were really a strong presence for our team down the stretch. They are a great group to work with and I look forward to building on the program in 2021.”

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The brand joined in on the NASCAR bandwagon midway through the 2020 season. They linked up with Roush Fenway to sponsor Newman, starting from the race at New Hampshire. Since then, neither party has ever looked back and they are now looking at a long-term partnership.

How will Ryan Newman perform in 2021?

Team president Steve Newmark was quite thrilled to announce the partnership renewal for the 2021 season. According to him, ever since they joined hands in July, the fan response to its marketing campaign has been tremendous.

DARLINGTON, SOUTH CAROLINA – AUGUST 31: Ryan Newman, driver of the #6 Oscar Mayer/Velveeta Ford, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Bojangles’ Southern 500 at Darlington Raceway on August 31, 2019 in Darlington, South Carolina. (Photo by Jared C. Tilton/Getty Images)

He is glad that the fanbase’s level of engagement is so high, which is proof of the brand’s worth and the quality of its products and services. Owing to this, Guaranteed Rate is looking forward to continuing the partnership in 2021 and beyond.

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Coming to Newman, the driver enters his 20th full season in the NASCAR Cup Series. In addition to that, this will be his third successive year in the No. 6 Ford.

Earlier this year at the Daytona 500, he made the headlines in spectacular fashion. As it turned out, he had a violent crash on the final lap of the race and made a narrow escape.

Luckily, he has since recovered and saw out the rest of the 2020 Cup Series season. In the coming year, he will be eager to hit the ground running and perform for Roush Fenway.

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Dhruv George

11602 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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