Ryan Newman and RFR Land a Big Brand as Primary Sponsor for Multiple Races in 2021 NASCAR Season

Published 01/14/2021, 11:30 AM EST
DARLINGTON, SOUTH CAROLINA – AUGUST 31: Ryan Newman, driver of the #6 Oscar Mayer/Velveeta Ford, stands on the grid during qualifying for the Monster Energy NASCAR Cup Series Bojangles’ Southern 500 at Darlington Raceway in Darlington, South Carolina. (Photo by Jared C. Tilton/Getty Images)


Roush Fenway Racing (RFR) is linking up with a major brand as a sponsor. Apparently, Kohler Generatorsa branch of manufacturing giants, Kohler, is the outfit’s new primary sponsor. The company logo will be seen on the #6 Ford of Ryan Newman on Feb. 14 at a select number of races.

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To be specific, the brand will feature at the 2021 Daytona 500. Other races include Atlanta, Darlington, Charlotte, Road America, Bristol, Talladega and Martinsville. The news also comes on the back of the team signing Guaranteed Rate as a sponsor, as well.

“We are looking forward to getting back to Daytona this year, and bringing on Kohler Generators as the primary partner for our biggest race of the season is really exciting,” said Newman. “KOHLER is one of the most trusted brands in the world and is a natural fit with Roush Fenway and the No. 6 team. We came very close to winning this race last season, so hopefully this year we can go to Daytona, finish the job and put that Kohler Generators Ford in victory lane at what is undoubtedly one of the grandest events in all of motorsports.”

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The 2008 Daytona 500 winner is set to compete in his 20th full season in the Cup Series. Without a doubt, he will be excited to race under the Kohler banner for the 2021 season.

What does the 2021 season hold for Ryan Newman and Roush Fenway?

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The outfit has been reasonably successful at the Daytona 500, with wins in 2009 and 2012. To make matters even better, the 2012 triumph was the team’s 300th NASCAR victory. 

KANSAS CITY, KS – OCTOBER 20: Ryan Newman, driver of the #31 Caterpillar Chevrolet, stands by his car during practice for the Monster Energy NASCAR Cup Series Hollywood Casino 400 at Kansas Speedway in Kansas City, Kansas. (Photo by Chris Graythen/Getty Images)

It is worth mentioning that this year’s edition of the race will be Newman’s 20th start. The driver finished in a respectable 7th place in his maiden Daytona 500 race. Since then, Ryan Newman has finished in the top-10 on six occasions. Now, Newman enters the 2021 campaign with a mission to add to his tally.

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Of course, it is easier to say that he can win, rather than actually do it. This is because he has to contend with the usual suspects in terms of race winners.

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Dhruv George

11736 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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