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NASCAR News: Solomon Plumbing Return for RFK Racing and Brad Keselowski in 2024

Published 01/26/2024, 11:05 AM EST

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NASCAR team RFK Racing announced that Solomon Plumbing will be making a return to the team sponsoring Brad Keselowski in four races during the 2024 Cup Series season. The No.6 Ford of Keselowski will see the race car dripped in Solomon Plumbing colors at Las Vegas Motor Speedway (March 3), World Wide Technology Raceway in St. Louis (June 2), Darlington Raceway (September 1), and in one playoff race at Kansas Speedway (September 29).

The move comes after RFK Racing announced the primary sponsorship for Keselowski’s No.6 with Consumer Cellular. The company will also serve as the team’s Official Communication Partner. Consumer Cellular will be making its sponsorship debut in the Cup Series event at Phoenix Raceway on March 10, overseeing the first of its four races as sponsor for RFK’s No.6.

RFK Racing and Brad Keselowski add sponsorship reinforcements for the 2024 NASCAR season

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Solomon Plumbing specializes in plumbing and fire services for new development and construction. The company has aced its services with an experience of over three decades. The plumbing firm first came in partnership with RFK Racing in 2022 and served as the primary sponsor for Brad Keselowski and the No.6 Ford Mustang in eight rounds over the last two seasons.

They scored a best finish of P6 with Keselowski during the Darlington race back in September last year. Continuing their partnership, Solomon will once again serve as the primary sponsor for the team in four Cup Series races for the 2024 season. But this is not the only partnership coming in lately for RFK Racing.

The NASCAR team has also been able to retain several of its primary partners that will return for the next season. Sponsors like Fastenal, Castrol EDGE, King’s Hawaiian, and Fifth Third Bank were the ones who will continue their association with RFK Racing. The highlight of the partnership with Consumer Cellular will be the cool-looking blue and orange paint schemes that will drip out Keselowski’s Ford Mustang.

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This new partnership of RFK Racing with Consumer Cellular will see them make their debut as a sponsor in NASCAR.

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New season brings new bonds for RFK Racing

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The Roush Fenway Keselowski Racing outfit, having re-established long-lasting sponsorship ties, also added a new one in Consumer Cellular. The company offers leading wireless brands at affordable prices to its consumers. With over four million subscribers across the country, they are looking forward to this new partnership and believe this association is because of shared ethos and values of excellence.

RFK brings great innovation, performance and American know-how to the track, we didn’t get into NASCAR or this partnership lightly, we watched the team’s progression throughout the 2023 season and after spending time together came away feeling like it was a great fit for us and our customers. Brad and RFK Racing have a track record of excellence and for them to count on us to be their communications partner says a lot about where we are as an organization.” said Carter Nance, VP of Brand at Consumer Cellular.

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Written by:

Chintan Devgania

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One take at a time

It was the Fast & Furious movies that acted as my gateway to the world of cars and motorsports. Later, as I completed my undergrad in Journalism, I learned how to channel my thoughts and opinions, which only helped me kick-start my career as a sportswriter. Having written multiple copies for the Scottish Daily, I am now looking to expand and contribute at EssentiallySports as a NASCAR writer, informing, enlightening, and entertaining the fans with my stories.
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Edited by:

Abhishek Ramesh