Dec 17, 2020 | 7:40 AM EST
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FORT WORTH, TEXAS – OCTOBER 28: Chase Elliott, driver of the #9 Hooters Give a Hoot Chevrolet, enters his car to start the NASCAR Cup Series Autotrader EchoPark Automotive 500 at Texas Motor Speedway in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images)
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FORT WORTH, TEXAS – OCTOBER 28: Chase Elliott, driver of the #9 Hooters Give a Hoot Chevrolet, enters his car to start the NASCAR Cup Series Autotrader EchoPark Automotive 500 at Texas Motor Speedway in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images)
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FORT WORTH, TEXAS – OCTOBER 28: Chase Elliott, driver of the #9 Hooters Give a Hoot Chevrolet, enters his car to start the NASCAR Cup Series Autotrader EchoPark Automotive 500 at Texas Motor Speedway in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images)
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FORT WORTH, TEXAS – OCTOBER 28: Chase Elliott, driver of the #9 Hooters Give a Hoot Chevrolet, enters his car to start the NASCAR Cup Series Autotrader EchoPark Automotive 500 at Texas Motor Speedway in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images)
For the 2021 NASCAR Cup season, reigning champion Chase Elliott will link up with an old sponsor. Recently, Eastman Performance Films LLC extended its contract with Hendrick Motorsports for another three years.
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With this, EPF will become the team’s primary sponsor for Elliott’s no. 9 Chevrolet Camaro for two races.
As part of the deal, window film brand, LLumar, will feature on Elliott’s no. 9 car. However, this will only be applicable for two races each season through 2023.
“The relationship between Eastman and Hendrick Motorsports continues to be a win-win for both organizations,” said Darrell Reed, EPF’s sales and marketing director.
“The opportunity to be aligned with Chase Elliott and ‘Team 9’ fresh off a championship season and another NASCAR Most Popular Driver award is exciting for our team and our LLumar dealers. Aligning with a recognizable young star like Chase will continue to grow awareness of the LLumar brand and products with consumers,” he added.
The brand’s objective is to provide high-performance films to protect homes, businesses, and vehicles from the sun. As it turns out, LLumar offers a variety of window tints and films for paint protection, decoration, security, and other such services.
Eastman Performance Films extends Hendrick partnership, which features the LLumar brand of window film and paint protection film, thru 2023. LLumar will serve as primary sponsor for Chase Elliott for two races (The Busch Clash, COTA) in 2021 and associate for rest. @NASCARONFOX pic.twitter.com/dId0yfhLHy
— Bob Pockrass (@bobpockrass) December 16, 2020
The team is excited to see the Chase Elliott-EPF partnership
The Hendrick Motorsports team acknowledged that they have enjoyed their fruitful partnership with Eastman. This is why they are excited to pair the company with its newest NASCAR champion, Chase Elliott.
Introducing the @llumarfilms No. 9 Chevy. 😎
Take a closer look at @chaseelliott’s new ride that he will pilot in 2021: https://t.co/DQX1ka63z8 pic.twitter.com/XnWSWraVhE— Hendrick Motorsports (@TeamHendrick) December 17, 2020
Without a doubt, Elliott’s value has skyrocketed since the 2020 season. This is because he is officially the third-youngest driver to lift the Cup Series title.
The driver is hugely talented, as evidenced by his ability to reach the playoffs in five straight seasons since his full-time debut.
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AVONDALE, ARIZONA – NOVEMBER 08: Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, and his crew chief Alan Gustafson pose for a photo after winning the NASCAR Cup Series Season Finale 500 and the 2020 NASCAR Cup Series Championship at Phoenix Raceway on November 08, 2020 in Avondale, Arizona. (Photo by Jared C. Tilton/Getty Images)
The 25-year old admitted that he is keen to represent LLumar and partner with the company in 2021. He went on to praise their products and confessed that the paint scheme is pretty unique. This is why he is excited to see what the brand comes up with in the next three seasons.
With that, Chase Elliott is keen to kick off the 2021 season. Obviously, he would love to defend his Cup Series title, but Elliott knows he cannot get complacent.
READ MORE – “Could See the Talent” – Rick Hendrick Reveals What Convinced Him to Sign a 14-Year-Old Chase Elliott
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