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“That’s Just the Sad Part About It” – Bubba Wallace Exposes $180 Billion Streaming Giant’s Tactics

Published 08/25/2023, 5:31 PM EDT

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NASCAR has been getting a lot of attention and stories lately because of all the drama going on in the sport. Denny Hamlin and Kyle Larson‘s fight, Denny Hamlin’s contract extension, and Kyle Busch‘s leaving JGR to join RCR are all examples of this. Now, a multi-billion-dollar streaming giant has stepped up to capture the real feelings of NASCAR drivers on the track and turn them into a story for people to watch. This is so that the stories can reach a wider audience than just NASCAR fans.

The streaming service has also put out a number of TV shows and documentaries in the past, including ones about tennis, golf, and the most famous racing show, Drive to Survive. Now, it looks like the platform has chosen to cover NASCAR owing to several controversial stories about it. However, Denny Hamlin‘s driver, Bubba Wallace seems to have a little bit of concern about that.

Bubba Wallace’s discontent with a leading streaming platform

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Bubba Wallace, currently perched on the precipice of playoff qualification, is ensnared in a high-stakes game. If an underdog claims victory in the imminent Daytona finale, it could quash Wallace’s aspirations of gracing the playoffs for the very first time. However, should a victory fall into the lap of one already nestled among the top 15, Wallace’s sails would be set straight for the playoff shores.

Amidst this whirlwind of racetrack machinations, the colossus of the streaming world, Netflix, boasting a staggering net worth of $180 billion, heralded the advent of a fresh documentary series. This opulent tapestry promises to unveil the intricate ballet of the 2023 Cup Series Playoffs, with none other than Dale Earnhardt Jr. orchestrating proceedings from the helm as an executive producer.

But for Wallace, the gauntlet has further layers. Not only does he grapple with the rigors of securing a playoff berth, but he now also treads under the ever-watchful lens of Netflix’s cameras, painting his every move on a larger canvas. Wallace, no novice to the shimmering world of series, endeavored to impart sagacious counsel to his team in the wake of this news. His clarion call: unyielding authenticity, for that, shall be the touchstone viewers seek in the series.

However, Wallace couldn’t mask his dismay at the apparent oversight by the Netflix ensemble. Despite his storied history with televised series, including one that clinched a coveted Emmy Award, he rued the absence of outreach for his insights or experiences before the ever-watchful gaze of Netflix’s cameras.

What is his succinct verdict on the matter? “Don’t think they care to hear it,” he opined as per Forbes. “They just look for the good exposure and then move on. That’s just the sad part about it.”

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Bubba Wallace’s Netflix saga clinched a prestigious Emmy Award

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The six-part documentary series, which graced screens in February 2022, was crowned with the Sports Emmy for Outstanding Serialized Documentary Series.

Confronted with this accolade, Wallace was visibly awash with emotion, seemingly at a loss for words considering the torrent of appreciation showered upon him by the audience. Taking to Twitter, the 23XI driver unveiled a heartfelt video statement, his voice imbued with a blend of surprise and gratitude:

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“Wow!! I don’t know what to say. An Emmy winner, for Netflix doc race. I don’t even know what to say, I don’t know where to begin. Thank you to all the fans that tuned in and watched, and to all the people that are new fans just because of this Netflix series. Thank you for making this happen. It’s all happened because of you.”

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Given such a monumental achievement, it indeed strikes as peculiar for any entity to bypass counsel from an Emmy laureate. Nevertheless, amidst the mire of playoff permutations and strategies, the upcoming series serves as a refreshing interlude, reminding the NASCAR community of the larger narratives at play.

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Written by:

Neha Dwivedi

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Neha Dwivedi is a NASCAR Writer for EssentiallySports. Her ability to capture the spirit of the exhilarating races and relay the enthusiasm to her readers distinguishes her as a sports journalist. Neha's articles strike a nice balance between technical accuracy and story-telling.
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Edited by:

Ranvijay Singh