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“This Definitely Isn’t the Status Quo”- Kyle Larson’s Brother-in-Law Drops Massive Revelation on High Limit Racing’s Clash With the World of Outlaws

Published 12/12/2023, 2:41 AM EST

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The Kyle Larson-owned Sprint Car series, High Limit Racing, is set to undergo a big change. Looking to transition into a system similar to NASCAR, the tourney wants to introduce the charter system to incentivize team owners and add to their value in the long run. Formed in 2022 by Larson and his brother-in-law, Brad Sweet, the competition’s increasing popularity is providing tough competition to the World of Outlaws.

The two competitions had co-existed in the dirt track racing circuit since 2022 when High Limit ended its first season with 12 races. High Limit has given assurance over higher prize money and increased financial transparency to lure drivers and team owners to themselves. On the other hand, co-owner Brad Sweet has expressed his desire to avoid controversy against their rival series as a three-time winner in the World of Outlaws.

Brad Sweet looks to gain an advantage on the World of Outlaws without controversy

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The plan for Kyle Larson and Brad Sweet is to expand the competition to about 60 racing events in 2024. To help them in their pursuit, FloRacing has also been a major support. Floracing has the media rights to the tourney apart from investing in the series’ creation.

The addition of charters to the equation has been an interesting thought. While it could help team owners with a regular revenue stream, it could also end up with teams selling their charters to other team owners. The decision-makers for High Limit will allow the participation of 10 chartered teams in the next two seasons.

In 2024, the first five full-time teams in the final standings will get the first batch of the charters after the season. In the following year, the five highest-finishing teams without a charter will join the party, whose calculation will be based on the average year-end points for 2024 & 2025.

Series owner and former World of Outlaws champion Brad Sweet understands this would give them an edge. Speaking about the evolving scenario of sprint car racing, Sweet said,

“(Sprint car racing) has changed over the last four to five years with streaming money coming in and some money goes to teams, but ultimately what we want to do is build High Limit and truly align ourselves with the team owners, who are the backbone of the sport and allow us (drivers) to showcase our skillset. We want to reward teams with a charter or franchise that aligns our interest so a revenue share as we grow together, they’ll be a part of the growing process.”

Despite what people might say, Brad Sweet wants to avoid getting involved in the political side of things and talked about the emerging rivalry between the World of Outlaws and High Limit. Focusing on the development of High Limit Racing, he clarified, “We try not to get too caught up in the politics of it and try to stay focused. … Obviously, (the politics) is there and anytime you’re trying to make a positive change in any industry, there’s always going to be people who are concerned or don’t like change or just happy with the status quo. This definitely isn’t the status quo.

Another major contributor to the success has been FloSports, who hold a minority stake in the series and have added much more value to the competition.

FloSports founder wants the project to succeed

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Mark Floreani is the CEO and co-founder of FloSports. Under his tenure, FloSports has expanded operations across 25 sports. The company has also been in the good books of NASCAR, helping them air grassroots tournaments and documentaries of rising drivers through its digital platform.

Their rise in the country’s racing landscape has propelled them to new heights, and currently, Floreani is on the Board of Directors for High Limit. Being a co-owner of the series, he has helped broadcast it extensively on his platform. Speaking about the massive opportunity in his hands, Floreani said,

“It is a big investment for us in terms of dollars, in terms of time and energy, and then we are part owners here and we’re going to be putting the full weight of the company behind it to make sure it’s a success.”

Echoing his continuous support to the operations, he added, “Flo is going to give as much expertise on the business side and media side as possible.”

Floreani also welcomed the idea of introducing charters. Considering how poorly marketed the sprint car racing scene has been, Floreani wants teams to be fueled not just by passion but also by finance-based incentives.

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“So in some ways it can be seen as just people’s passion, and that doesn’t set the sport up for long-term growth, so we wanted to have a system where the teams know that even if they have a down year, they’re still adding value hopefully in their asset.” claimed the FloSports CEO.

The growth of High Limit can be extremely helpful in giving a platform to newer talent. With the talent pool expanding faster than ever, there should be enough racing teams and tournaments for drivers to compete.

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Written by:

Ansuman Abhisek

850Articles

One take at a time

I instantly fell in love with the sport as I witnessed the cars' breakneck speeds and the robust nature of the sport and its drivers. As I had a deep-rooted interest in automobiles, the sport naturally piqued my interest in a jiffy. Kyle Busch and his cutthroat style of racing played an important role in getting me hooked to stock car racing as I hopped on streams to watch him win races.
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Edited by:

Ariva Debnath