Who Was the NASCAR Sponsor That Paid the Most in TV Advertising for Cup Races in 2021?
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Who Was the NASCAR Sponsor That Paid the Most in TV Advertising for Cup Races in 2021?
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USA Today via Reuters
Apr 25, 2021; Talladega, Alabama, USA; NASCAR Cup Series driver Brad Keselowski (2) leads as they come to the finish line during the GEICO 500 at Talladega Superspeedway. Mandatory Credit: Marvin Gentry-USA TODAY Sports
USA Today via Reuters
Apr 25, 2021; Talladega, Alabama, USA; NASCAR Cup Series driver Brad Keselowski (2) leads as they come to the finish line during the GEICO 500 at Talladega Superspeedway. Mandatory Credit: Marvin Gentry-USA TODAY Sports
In 2021, NASCAR pulled off a successful season in terms of viewership and pure racing action. The past season was undoubtedly a crucial one, coming right after the pandemic affected 2020 season, which was a feat in itself.
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It’s building upon and building towards a promising future is what NASCAR did in the most recent season.
And according to NASCAR journalist Adam Stern, the same is reflected in the sponsorship numbers as well. In the Cup Series, the following were the highest paying companies in terms of National TV Advertising spend-
- GEICO – $7.1 million
- Toyota – $4.4 million
- Ram Trucks – $4.2 million
- T-Mobile – $3.6 million
- USAA – $3.3 million
- Busch Beer – $3.0 million
- Progressive – $3.0 million
- Verizon – $2.9 million
- Ford – $2.9 million
- Coca-Cola Zero Sugar – $2.7 million
- Liberty Mutual – $1.8 million
- Goodyear – $1.8 million
- IBM Cloud – $1.7 million
- AmeriSave Mortgage – $1.5 million
- Wendy’s – $1.5 million
- Subway – $1.5 million
- Carfax – $1.4 million
- Chevrolet – $1.4 million
- WeatherTech – $1.4 million
- Amazon – $1.3 million
.@Geico was the top advertiser on national TV during 2021 NASCAR Cup races, per @iSpotTV estimates. pic.twitter.com/tcymVNlSQA
— Adam Stern (@A_S12) January 4, 2022
NASCAR and its latest sponsor development
Recently, a couple of sponsors have made headlines in NASCAR, both for very different reasons.
One of them is Mars/M&M’s, who announced they will be ending their long, iconic partnership with Joe Gibbs Racing and Kyle Busch after 2022.
“One of the great things I love about NASCAR is the opportunity to build meaningful relationships,” Joe Gibbs said.
“Mars has been a tremendous example of that. We have experienced so much together over the past 15 years, including two Cup Series championships while developing friendships.”
Another sponsor is a controversial one. It’s the crypto meme coin LGBCoin that was recently announced as a primary sponsor for Brandon Brown. It was reported that Brown and his team, “jumped the gun” in getting approval from the association before unveiling the sponsor.
This in itself is part of a mandatory process but what makes it interesting is the very nature and name of the sponsorship.
Getty
NEWTON, IOWA – JUNE 16: Brandon Brown, driver of the #86 Vero True Social Chevrolet, watches qualifying for the NASCAR Xfinity Series CircuitCity.com 250 Presented by Tamron at Iowa Speedway on June 16, 2019 in Newton, Iowa. (Photo by Matt Sullivan/Getty Images)
As the 2022 season comes closer and closer, there will be more activity when it comes to sponsorships. After all, one of the main objectives in the coming season is to boost sponsorships with the Next Gen car.
So let’s see what the future holds for sponsors in NASCAR.
Also Read: How a Jeans Company Saved Richard Childress & Dale Earnhardt’s NASCAR Career
