
USA Today via Reuters
Feb 15, 2024; Daytona Beach, Florida, USA; NASCAR Cup Series driver William Byron (24) before the Bluegreen Vacations Duel 1 at Daytona International Speedway. Mandatory Credit: Peter Casey-USA TODAY Sports

USA Today via Reuters
Feb 15, 2024; Daytona Beach, Florida, USA; NASCAR Cup Series driver William Byron (24) before the Bluegreen Vacations Duel 1 at Daytona International Speedway. Mandatory Credit: Peter Casey-USA TODAY Sports
William Byron, driver of Hendrick Motorsports’ No. 24, has rapidly built both a winning legacy and a growing fortune in NASCAR. From sim racing to back-to-back Daytona 500 wins in 2024 and 2025, his success has boosted his marketability and earnings. With major endorsements, a strong fan base, and continued on-track dominance, Byron’s net worth reflects his rising star power.
Table of Contents
- What is William Byron’s Net Worth?
- William Byron’s Contract
- What is William Byron’s salary?
- William Byron’s Career Earnings
- William Byron’s Professional Racing Career
- What are the brands endorsed by William Byron?
- William Byron’s Investments and Business Ventures
- William Byron’s House and Cars
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What is William Byron’s net worth?
As of 2025, William Byron’s projected net worth ranges from $2 million to $7.35 million.
William Byron’s contract
William Byron has secured his place as the driver of the No. 24 Chevrolet until the 2029 NASCAR Cup Series season by signing a four-year contract extension with Hendrick Motorsports. Although the new contract’s precise financial details have not been made public, prior sources suggest that Byron’s yearly compensation was around $1.85 million.
Contract Term | Team | Car No. | Contract Duration | Estimated Annual Salary | Contract Status |
2025–2029 | Hendrick Motorsports | 24 | 4 years | Not publicly disclosed | Active |
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What is William Byron’s salary?
William Byron’s base pay at Hendrick Motorsports is projected to be around $1.85 million annually as of 2025.
Category | Estimated Amount | Notes |
Base Salary | $1.85 million | Approximate annual salary from Hendrick Motorsports |
Performance Bonuses | $1.5–$2 million (est.) | Includes race winnings like the Daytona 500 |
Endorsements | Not publicly disclosed | Income from sponsors such as Axalta, Liberty University, and others |
Total Estimated Earnings | $3.35–$3.85 million+ | Combined base salary and estimated bonuses, endorsement earnings add further |
Byron’s overall income is augmented by sponsorship agreements and performance bonuses in addition to his regular pay. Winnings from events like the Daytona 500, where winners have routinely taken home between $1.5 million and $2 million, can be included in bonuses. Brands like Axalta, Liberty University, Valvoline, Logitech, and Chevrolet are among those he has endorsed.
William Byron’s career earnings
Year | Team | Races | Wins | Top 5 | Top 10 | Avg. Finish | Estimated Base Salary | Bonuses / Winnings* | Total Est. Earnings |
2018 | Hendrick Motorsports | 22 | 0 | — | 3 | 19.4 | ~$0.75M (rookie year) | Unknown | ~$0.75M |
2019 | Hendrick Motorsports | 36 | 0 | 5 | 13 | 14.9 | ~$1.2M | Minimal | ~$1.2M |
2020 | Hendrick Motorsports | 36 | 1 | 4 | 14 | 16.2 | ~$1.5M | $ 4 M+ (win bonus) | ~$5.5M |
2021 | Hendrick Motorsports | 36 | 1 | 12 | 20 | 13.6 | ~$1.6M | Moderate (win bonus) | ~$2.2M |
2022 | Hendrick Motorsports | 36 | 2 | 5 | 11 | 15.6 | ~$1.7M | Moderate (2 wins) | ~$2.5M |
2023 | Hendrick Motorsports | 36 | 6 | 15 | 21 | 10.9 | ~$1.85M | High (6 wins) | ~$3.5M+ |
2024 | Hendrick Motorsports | 37 | 3 | 13 | 21 | 13.6 | ~$1.85M | High (Daytona 500 win) | ~$3.25M |
2025 | Hendrick Motorsports | 1 | 1 | 1 | 1 | 1 | ~$1.85M (projected) | Daytona 500 win | ~$ 2 M+ (YTD) |
Total | — | 240 | 14 | 55 | 104 | 13.2 | — | — | Est. $21–22M |
William Byron’s professional racing career

Byron was born in 1997 in Charlotte, North Carolina, and his love of racing began at a young age. He immediately demonstrated that he had the talent and will to succeed by making waves behind the wheel of late-model stock cars and legendary cars by the time he was a teenager.
Everything began to come together in 2015. Byron won the championship and established himself as a major competitor in the racing world while dominating the CARS Late Model Stock Tour while driving for Dale Earnhardt Jr.’s dominant JR Motorsports outfit. This victory was more than simply a trophy; it was an unmistakable indication that Byron was prepared for more difficult tasks.
Byron stepped up to compete in the ARCA Menards Series and the NASCAR K&N Pro Series East the following year. He demonstrated that his skill transferred easily to more competitive levels by winning races and taking home rookie awards. By 2017, Byron was competing for JR Motorsports full-time in the NASCAR Xfinity Series. He won his first Xfinity race at Iowa Speedway and was named the NASCAR Xfinity Series Rookie of the Year, making that season a breakthrough.
His early career progressed quickly thanks to his pure speed, sophisticated racecraft, and capacity for composure under duress. His path among the top drivers in stock car racing began in 2018 when he was awarded a coveted ride with Hendrick Motorsports in the NASCAR Cup Series.
What are the brands endorsed by William Byron?
William Byron has established solid alliances with some well-known companies that complement his vibrant work and active lifestyle. One of his most notable endorsements is with CELSIUS, a well-known energy drink company that shares Byron’s dedication to performance and fitness.
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To further emphasize the link between engineering and racing prowess, he collaborates closely with Cincinnati Inc., a precision manufacturing business that sponsors his vehicle in significant playoff races. The technological behemoth HP Inc. helps Byron by giving his team access to state-of-the-art computing equipment.
With their logos prominently displayed on Byron’s No. 24 Chevrolet, longtime sponsors Axalta Coating Systems and RAPTOR Protective Coatings continue to support him and stand for toughness and a dynamic race-day appearance.
William Byron’s investments and business ventures
Byron established William Byron eSports, a professional sim racing team that participates in the eNASCAR Coca-Cola iRacing Series, in December 2019. Prominent companies like Logitech G, the team’s sole sponsor, have backed the squad, which includes skilled drivers like Nick Ottinger and John Gorlinsky. Byron’s dedication to developing talent in the online racing community and bringing motorsports into the esports sphere is demonstrated by this project.
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Byron has shown an interest in money management outside of his esports pursuits. He works for AS Tesoro, a company that specializes in hedge fund-style capital management and provides individualized investing services to a limited number of clients. This endeavor demonstrates Byron’s involvement in investing and wealth management tactics, using his financial savvy to diversify his business holdings.
William Byron’s house and cars
The opulent estate where William Byron resides is in Charlotte, North Carolina, a city with close ties to NASCAR. His residence is located on Lemon Tree Lane, in a wealthy suburb that is also home to several other well-known racing personalities. With five bedrooms and four bathrooms, the roughly 5,564-square-foot residence has plenty of space for entertaining and relaxing.
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William Byron’s main priority as a professional NASCAR driver is his racing career. It is typical for people in his position to own a variety of high-performance cars, even though specifics about his collection are not made public. It’s conceivable that Byron has access to some of the newest and most cutting-edge vehicles in the automobile business, given his affiliation with Hendrick Motorsports and sponsorships from companies like Valvoline, HP, and Cincinnati. Any information regarding his car collection, however, is still conjectural in the absence of formal confirmation.
William Byron’s transformation from a gifted teenage racer to a well-known driver in the NASCAR Cup Series demonstrates his commitment, aptitude, and desire. He continues to develop a well-rounded professional and personal brand with his remarkable early career accomplishments, solid brand alliances, astute business endeavors, and comfortable lifestyle.
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With back-to-back Daytona 500 wins, is William Byron the new king of NASCAR?