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With LeBron James gearing up to enter his 21st NBA season, there have been a lot of narratives about this being his last year in the league. However, he has dispelled all the rumors by averaging monster numbers and expressing his wish to play alongside his son, Bronny James, before retiring. While many anticipated this might be it for King James, his recent ad campaign with Beats by Dre has swirled a different story. 

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In the latest ad campaign featuring Manchester City striker Erling Haaland, LeBron alluded to his wish to play alongside his younger son Bryce James as well before he finally hangs up his boots. Following the ad release, Bryce James took to social media to send a six-word message to his followers.

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Bryce James sends out a six-word message to his followers

Being the son of the most influential athlete in the league comes with certain perks. Both Bryce and Bronny have huge social media followings and have started getting brand deals even before stepping on the court. As a result, both of them have a net worth north of a million. The Beats by Dre’s family signing is one such example. The ad campaign features James’s entire family, including his wife Savannah and kids Bryce, Bronny, and Zhuri.

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Following his acting debut, Bryce took to Instagram to share a snapshot of the ad campaign featuring his mother and siblings and captioned the story, “Take your kids to work day”. 

LeBron James is here to stay

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The Beats by Dre’s recent ad campaign created waves through the hoops community. The ad titled “The King & The Viking” features LeBron James alongside Erling Haaland. The clip shows Savannah James motivating the King to exceed expectations once again and prove the naysayers wrong. However, the video also hinted at LeBron possibly staying in the league for longer than many might have anticipated. In the clip, Savannah said, “Tell them you’re not done until you play with your son,” with the camera zoomed in on Bronny. She further adds, “Then do that, again,” with the camera pointed at Bryce.

Read More: LeBron James-Tutored Top Prospect Might Join Son Bronny James at USC, James Family Approves

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Although James is turning 39 in two months, his production on court is still incredible at this age. He is still at the top of his game, averaging 28.9 points, 8.3 rebounds, and 6.8 assists. James has shown that he still has a lot left in his tank, and therefore his wish to share the court with his sons is still on the cards.

Watch this story: LeBron James Teams Up With Barack Obama to Develop Mega Project With $180 Billion Worth Co.

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Darshita Daga

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Darshita is an NBA Writer at EssentiallySports who is creating her own space in the spectrum of sport journalism. Darshita specializes in dissecting post-game interviews, trade, and contracts. Her appetite for literature, akin to her affection for the Milwaukee Bucks, knows no bounds. As a dedicated fan of the Cream City and a particular admirer of the Greek Freak, Giannis Antetokounmpo, Darshita's beat writing details every intricacy, even the critique. Her articles go beyond the box scores and game highlights, delving into the human stories behind the players, the franchises, and the unforgettable moments that make the NBA an unparalleled spectacle. Darshita's passion for the NBA extends beyond the written word, finding solace in the world of books.

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Anuj Jacob

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