A shock hit when Under Armour and Stephen Curry parted ways. They had been together for 12 years and will even launch a 13 signature sneaker. However, their decision to go their separate ways has left the sneaker market open. It’s all open, gaining leverage at this point. And Adidas might have made some waves with their latest announcement.

According to NBA insider Michael Scotto, the ‘Three Stripes’ are signing the Wagner brothers to their roster. It is confirmed to be a “multi-year, multi-million dollar deal,” although no specifics are out yet. In terms of adding star talent, this bolsters Adidas’ position in the NBA’s sneaker landscape.

Franz Wagner has been among the rising talents in the league. He and Paolo Banchero have led the Orlando Magic to new heights. It’s no different this season. Wagner is averaging 22.5 points and a career-high 6.4 rebounds this season. On the other hand, Moe Wagner is yet to make his debut after undergoing surgery to repair a torn ACL in January. He remains out indefinitely, but is a key part of the Magic’s depth.

As sneaker free agents, Adidas was a seldom choice for either of them. In fact, according to Kix Stats, Moe Magner hasn’t worn an Adidas shoe in a single game during his NBA career. He has stuck with variants of Jordans and other Nike sneakers. Franz Wagner has had a similar pattern, fielding the Nike PG 5s the most. The only exception came in a statement 28-point performance against the Knicks two nights ago, where he wore the Adidas Dame 9. That was probably a way to soft-launch this agreement.

And the future could be bright. The 24-year-old is shining on the hardwood, adding to the optimism of making his first All-Star team this season. Maybe there won’t be a signature sneaker anytime soon. But there’s surely potential for the Wagner brothers to work on something together in collaboration with Adidas.

However, the company’s move to add more talent might stand to be a great pitch for arguably the hottest sneaker free agent in the market.

Stephen Curry and Adidas could join hands

For this season, Curry and Under Armour will stay together. They will launch the Curry 13 in February, and his apparel will officially remain in production until October 2026. In the meantime, the Curry Brand, which the two-time MVP acquired, remains independent. Given how popular and impactful Stephen Curry is, he could opt to grow the brand by himself.

However, he is free to join any retail partner to support his vision of “aggressive growth with a continued commitment to keep showing up for the next generation,”. The first name in your mind might be Nike. But after they botched the chance to sign him 12 years ago, Curry may not be interested in growing his venture with the Swoosh.

But Adidas is all about curating the next generation. They signed Anthony Edwards, and his signature sneaker is going off the shelves in a hurry. Furthermore, they have modern-day stars such as James Harden, Damian Lillard, Trae Young, and Donovan Mitchell on their roster. If Curry decides to join, the ‘Three Stripes’ could have some of the most dazzling guards on their roster with enough star power to maybe contend with Nike.

There may not be a day they sniff the Jordan brand. But Stephen Curry is one of the pioneers of the modern game who got Under Armour in notice just from his success. Now, at the end of his career, Adidas could help Curry finish his chapter in the way he wants. It might require them to hand over some creative control. But it’s Stephen Curry we are talking about; they probably won’t hesitate.

Do you see Stephen Curry having a future with Adidas? Let us know your views in the comments below.