Apart from his basketball brilliance, LeBron James also has a keen eye for investments and business opportunities. His billionaire status will attest to that. One of LeBron’s most successful business ventures is his partnership with Fenway Sports Group, which owns the Liverpool Football Club. This partnership, which started almost a decade ago, ignited his love for the Reds. Now he can be regularly spotted cheering for the English side, sporting Reds gear, and occasionally taking to social media to celebrate the team’s success. And they gave him one more reason to do so tonight.

Liverpool lifted the League Cup for a record-extending 10th time after routing Chelsea 1-0 in extra time at Wembley on Sunday. James joined in on the celebrations as he took to cheer the Reds on winning the 2024 Carabao Cup Final. He wrote, “CONGRATS MEN!!”

James’ love for Liverpool started taking form after he attended their games following his ownership stake in the team. In April 2011, James-owned sports marketing firm LRMR Branding & Marketing signed a deal with Fenway Sports Group. As per a report by ESPN, James bought a two percent stake for around $6.5 million with his business partner and friend Maverick Carter.

In 2021, he exchanged his shares for a stake in FSG, which leaves him with roughly one percent of FSG now. FSG was valued at around $10 billion in 2023, meaning that James’ ownership stake is worth at least $100 million. However, his business acumen will face a tough test now as he ventures to break stereotypes with his new business line.

LeBron James enters the beauty industry

LeBron James and Maverick Carter’s The SpringHill Company has partnered with global beauty brand Parlux to create “a seven-product collection of skin, hair and beard care products” inspired by their Emmy-winning series The Shop. While the show served the local banter reminiscent of a barbershop, James and Co. will now offer people another side of the barbershop experience with their men’s grooming line.

Set to be launched this April, the debut collection will feature an exfoliating face wash, soothing shave cream, aftershave toner, hydrating facial lotion, deep-conditioning beard cream, moisturizing shampoo and conditioner, and styling pomade. Not only are the products vegan and cruelty-free, but they will retail for under $10 each. The products will be available at roughly 1600 Walmart outlets nationwide this coming spring. With his new line, James aims to encourage men to prioritize self-care and personal hygiene.

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