Michael Jordan‘s decision to sign an endorsement deal with Nike in 1984 revolutionized sports marketing. Years later, the #2 overall draft pick by the?Charlotte Hornets has stepped into Jordan’s big shoes.

The young rookie has signed a deal with a company worth more than $160B.?This significant milestone reflects the rising star status in the league and mirrors Jordan’s historic partnership that led to the iconic Air Jordans.

Brandon Miller Just Do It?with Nike

Brandon Miller has inked a multi-year footwear and apparel endorsement deal with Nike. The endorsement deal was confirmed through a tweet by footwear industry and NBA endorsements expert, Nick De Paula.

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Similar to Jordan’s groundbreaking contract, Miller’s agreement with Nike signifies the brand’s recognition of his talent and potential.?

This significant step is a throwback to 1984 when Michael Jordan first signed with Nike for an unprecedented $500K per year contract plus royalties. The agreement eventually led to the creation of Air Jordans synonymous with sneaker culture worldwide.

Other NBA rookies’ shoe endorsement deals

Among the top three picks in the 2023 NBA Draft, Victor Wembanyama, the #1 pick, has already secured an endorsement deal with Nike. Wembanyama will debut the Air Zoom GT Run during his NBA Summer League appearance.

Other NBA rookies are still negotiating their own shoe deals. Meanwhile, Scoot Henderson debuted in his first player-exclusive release of PumaHoops’ All-Pro NITRO during the Summer League.

Miller’s endorsement deal with Nike serves as a significant milestone in his career, further solidifying his status as a rising star. This partnership not only highlights his on-court abilities but also positions him as a brand ambassador off the court.

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Following in Jordan’s footsteps, Miller has the opportunity to leave a lasting impact on sneaker culture. To see how this endorsement deal shapes Miller’s journey will be intriguing, as it holds the potential to reshape the dynamic between athletes, brands, and fans.