A quiet storm is brewing in European basketball. Behind closed doors, whispers of “NBA Europe” have sent shockwaves through club boardrooms and fan circles alike. For decades, the Euroleague has stood as Europe’s proud answer to the NBA’s global dominance. but now, that legacy may be under threat.

On October 8, 2025, executives from the Euroleague, NBA, and FIBA reportedly sat down in Geneva to discuss what could be the biggest shake-up in European basketball history. And the revelations from a deleted Euroleague post hint that Adam Silver’s vision for “NBA Europe” might already be closer to reality than anyone expected.

This was the second meeting between the parties in recent months, following an earlier joint announcement from the NBA and FIBA about exploring the creation of “NBA Europe.”

According to the deleted statement, Euroleague Basketball presented a collaboration framework proposal, which “to date, has not received any meaningful response.” While the Geneva meeting ended without additional details beyond the public information already available, the organization expressed appreciation to both the NBA and FIBA for maintaining an open dialogue and “for promoting and hosting the meetings.”

Representing its member clubs—who had met earlier in Barcelona—Euroleague Basketball reiterated that any future partnership must adhere to four key principles:

1. Shared Benefit: All stakeholders must gain value, ensuring that existing organizations and individuals are not marginalized.

2. Cultural Integrity: The identity, traditions, and fan base of European basketball must be protected.

3. Competitive Excellence: Any initiative must sustain and improve Europe’s current level of competition.

4. European Governance: Control over decision-making must remain within Europe to preserve the sport’s local priorities.

Euroleague emphasized its continued willingness to engage in discussions with both the NBA and FIBA, provided these principles remain central.

Adam Silver’s vision for NBA Europe edges closer

Several outlets report Paris could host two franchises (PSG, Paris Basketball among names mentioned), though no official confirmations have been released.

L’Équipe later reported that a key meeting in London could take place in mid-October, bringing together representatives from teams, investment groups, and commercial partners interested in the project. Sources suggest that some structural and financial details of the new league might be finalized during that meeting.

Reports also indicate that Paris could host two franchises. One is backed by PSG, and another is from Paris Basketball, which already has close NBA ties. Other teams speculated to join include Real Madrid, Barcelona, Fenerbahçe, Galatasaray, Alba Berlin, and a London-based franchise.

Industry reporting (Sports Business Journal, trade outlets) has indicated franchise fees or minimum investments in the region of $500M+ could be sought, though the NBA has not published final terms.

As plans move toward a possible 2027 launch, the future of European basketball hangs in the balance.  If “NBA Europe” succeeds, it could usher in a new era of global basketball, or mark the final chapter of the Euroleague as we know it. Either way, the countdown has already begun.