NBA players are some of the highest-paid individuals in the world. Athletes earn substantial endorsement deals to promote products due to their immense appeal and fan base. Figures such as Allen Iverson and Michael Jordan have transcended sports to become fashion symbols, thanks to their popularity and charisma. With dress codes being eased by the governing body of the NBA, pre-game arrivals have become a runway for stars to make fashion statements.

Two stars known for their unique styles are Kyle Kuzma and Devin Booker. Recently, Kuzma compared D-Book’s style to WWE legend Steve Austin, known for his “Cold” entrances.

Kuzma takes a jibe at Booker for his style

Fashion and NBA have become synonymous with each other, as the NBA gains popularity. More and more fans want to emulate their beloved players’ style. This has led to many players signing multi-million endorsement deals with fashion labels and sportswear companies. Kyle Kuzma and Devin Booker are at the forefront of this phenomenon, with both players known for their unique styles.

But, recently Kuzma took a swipe at D-Book’s fashion choice, as he compared Booker’s style to 6x WWE champion Stone ‘Cold’ Steve Austin.

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Kuzma posted a picture of Devin Booker on his Instagram story with the caption, “Stone Cold Steve Book” before tagging Booker on the story. Several laughing emojis also accompanied the post. This interaction could be seen as light-hearted teasing or playful banter between two close friends. But there is nothing to laugh about when it comes to their endorsement deals with multiple sports brands and fashion labels.

Kuzma signed a five-year contract worth $20 million with Puma in 2019. He has also walked the ramp in New York Fashion Week. On the other hand, Booker recently signed a contract extension with Nike that will carry through 2029. The deal also promises a signature shoe line from Booker. D-Book was also the cover athlete for the popular basketball simulation game NBA2K23.

Allen Iverson-led revolution

Allen Iverson’s impact on the NBA extended far beyond the court; it initiated a fashion revolution. His signature cornrows, tattoos, baggy clothing, and bold jewelry challenged the league’s traditional dress code. Iverson’s distinctive style had a powerful impact on fans, especially in urban areas, which influenced hip-hop culture.

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While initially controversial, his fashion choices soon gained acceptance and even admiration. Paving the way for players to express themselves through clothing and accessories. Today, players like Russell Westbrook, James Harden, and Kyle Kuzma continue this fashion legacy forward. Iverson’s trailblazing spirit serves as a catalyst for self-expression and personal branding in the NBA.

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