As part of the recently commenced Play-In Tournament, the Golden State Warriors faced off against the Sacramento Kings at the Golden 1 Center in California. Although he had recently become the first NBA player to sign with Stephen Curry’s Under Armour brand, Kings point guard De’Aaron Fox had warned his rival and the Warriors that he wouldn’t go easy on them. Donning a pair of Curry brand shoes, Fox dropped 24 points, 4 rebounds, and 6 assists during the game. The significant contribution helped him secure a win by a score of 118-94.

After the game, Fox took to his official Instagram account to share a post with his 1.4 million followers. It featured a series of pictures that covered some highlights during the recent matchup. Fox proceeded to caption the post, writing, “You can’t stop the Reign undefeated in his PE’s”. By mentioning the “PE’s” (Player Exclusives), the 26-year-old made a veiled reference to Stephen Curry. The latter himself realized that he was the one being talked about. Taking to the comments section of the post, Curry proceeded to write, “I hate that I liked this post”.

However, Fox’s caption wasn’t the first remark he made recently about wearing the sneakers that bore the Warriors’ lead scorer’s name.

Barely a few minutes after the game had concluded, the player engaged in a Q&A session with senior TNT insider Chris Haynes. He highlighted the current irony by stating, “I’m wearing [Steph Curry’s] shoes tonight… With the way the season played out and the games we lost, we were like, ‘Of course we run into Golden State.’”

The Warriors put on a good fight, but it was not enough to overtake the Kings. Stephen Curry, who had come out with 33 points during his previous game, only scored 22. None of his counterparts managed to score higher than him, causing their playoff chances to be left in the dust through a 24-point defeat.

Stephen Curry was ecstatic after De’Aaron Fox signed with Under Armour

When De’Aaron Fox signed with Under Armour back in October 2023, no one could have foreseen that the same shoes would later be used to close up the Warriors’ playoff chances once and for all. And the least of all, Stephen Curry. However, once the Kings star joined hands with his on-court rival, the 36-year-old didn’t hesitate to let people know how much the move meant to him. “I couldn’t think of a better athlete and person to join the Curry Brand team,” said Curry in a statement.

“To have somebody that believes in what you’re doing, believes in what the brand stands for, and believes in not just being a Curry Brand athlete, but taking that and building that into your identity as a player is special. And that’s exactly why we chose De’Aaron”.

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While Fox was the first NBA player to sign with the Curry Brand, he wasn’t the first one to don the Under Armour accessories on the court. From the four-time NBA champion’s brother Seth Curry to his brother-in-law Damion Lee, various individuals were part of a large group of players who made use of the clothing during games. The uniqueness in the way that Fox recently left an impression on the brand, however, would be something that may be hard to replicate in the time to come.

Earlier, Stephen Curry had emphasized “creating more ownership” while he’s continuing being top-notch in his NBA career. Although his brand is still far away from the likes of Nike and Adidas, the NBA pro believes that “right now, it’s about setting the foundations”, giving the example of a well-oiled machine. Along with De’Aaron Fox, they also brought Carmelo Anthony on board as an additional face of the brand.